Release date: Oct. 20, 2014, San Ramon, Calif.
24 Hour Fitness is once again reaffirming its position as a fitness industry leader and innovator with the addition of LES MILLS GRIT™ at more than 200 United States locations this December. LES MILLS GRIT is a series of high-intensity interval training (HIIT) programs designed to transform participants’ fitness levels with intense, 30-minute sessions.
“LES MILLS GRIT is the ultimate workout for our members to achieve the results they want, fast. HIIT is the hottest fitness trend right now, and LES MILLS GRIT™ is the best solution I’ve seen offered anywhere in the world,” said Lashaun Dale, Group Fitness Vice President, 24 Hour Fitness.
LES MILLS GRIT is the newest group fitness program from Les Mills International, the creator of the wildly popular BODYPUMP™ and BODYCOMBAT™ group fitness classes that are known around the world. Featuring three unique workouts – cardio, strength and plyometrics – each LES MILLS GRIT class is developed by a world-class development team of leading sports physiotherapists and medical professionals.
– LES MILLS GRIT Cardio - Designed to burn fat and rapidly improve athletic capability, this cardio program combines high impact body weight exercises and uses no equipment.
– LES MILLS GRIT Plyo - Combining the principles of plyometrics and power agility training, this program utilizes an exercise bench to build a powerful, agile and athletic body.
– LES MILLS GRIT Strength - This workout combines jumping exercises with agility training to increase explosiveness and build a lean and athletic body. Using a weight bar, weight plates and a bench, this program blasts all major muscle groups.
“LES MILLS GRIT helps time-starved people get in a great workout that rapidly improves athletic capability, burns fat and increases power and agility,” says Randy Drake, Vice President of Business Development, Les Mills. “With the visionary support of 24 Hour Fitness, Les Mills can confidently say we are advancing our mission to create a fitter planet.”
By adding LES MILL GRIT to the full range of group fitness classes and personal training services already offered by 24 Hour Fitness, members now have another solution for getting fit faster. LES MILLS GRIT is taught by highly skilled coaches, backed by scientific research and set to motivating music. Each workout is updated every quarter to keep the moves fresh and the results coming. Research conducted at Penn State University found that LES MILLS GRIT sessions resulted in significant increases in oxygen consumption and strength, and decreased triglycerides and body fat, compared to moderate intensity exercise. To find out more about the research, click here.
About Les Mills
Les Mills International Limited is the creator of 13 global group fitness and team training programs, including BODYPUMP™ (weights), BODYCOMBAT™ (martial arts), RPM™ (indoor cycling), LES MILLS GRIT™ (30-minute high intensity interval training) and the BORN TO MOVE™ series of movement to music for toddlers through to teens. Millions of participants every week build their fitness in a LES MILLS class. Independent research shows that those attending LES MILLS classes come to their club at least two times more each week than others and 94% are likely to refer a friend.
About 24 Hour Fitness
Headquartered in San Ramon, California, 24 Hour Fitness is a leading health club industry pioneer, serving nearly four million members in more than 400 clubs across the U.S. Since inception, the company has been dedicated to helping members change their lives and reach their individual fitness goals. With convenient club locations, personal training services, innovative group exercise classes and a variety of strength, cardio and functional training equipment, 24 Hour Fitness offers fitness solutions for everyone.