KEEP MEMBERS RETAINED

Slash your costs by keeping current customers engaged find out more

It costs seven times more to acquire a new member than it does to keep an existing one, and yet most clubs primarily focus on new member acquisition. The fact is most members don’t come often enough to see value in their membership – and that’s when you risk losing them.

Growing membership is about growing attendance. It's proven that people work out harder and longer in a group environment than they do when training alone – and that means they’re more likely to come more often. So, the fewer members you have training alone, the better your business’s health. A group fitness studio typically brings in more profit per square foot than any other space in a fitness facility.

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As a global leader with nearly 50 years of experience and research, we know how to keep members motivated.

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HOW WE CAN HELP YOU BUILD A STRONGER CLUB

  • NO RESULTS = NO RETENTION

    Fitness is hard work and if people don't build a regular routine, they won't see results. Without results they won't stick around for long.

  • MEMBERS THAT LOVE THEIR CLUB

    If you can connect people with fitness and motivate them with great workouts that deliver real results, they'll come to your club more often and for much longer.

  • HOW TO TURN GOOD INTO GREAT

    That's the power of relationships. With our full 360 degree support you can maximize every membership and build a more sustainable, successful club.

WHY LES MILLS?

We inspire millions of people to get moving every week. They engage with us and rely on us for the world’s best group training.

We mix great music and cutting-edge science to help people fall in love with fitness.

Our workouts are licensed by 17,500 partners in 100 countries around the world. We support our partners with research, marketing and new workouts every three months. Our tribe of 130,000 certified instructors bring those workouts to life every day.

The future of fitness is merging physical and digital. We are leading the way with immersive training and workouts on demand.

Are you ready to join us?