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BOOST MEMBER VALUE

Join the LES MILLS™ On Demand Affiliate Program

YOUR MEMBERS EXPECT TO TRAIN WHERE AND WHEN THEY WANT

82% of gym members train at home
63% of those use digital platforms¹

Integrating LES MILLS On Demand as an at-home workout option for your members increases the value of their club experience, and earns you more revenue.

Become an affiliate partner and promote LES MILLS On Demand to your members. It delivers more options for them, and offers far-reaching benefits for your business.

Become an Affiliate Now

MORE VALUE FOR YOU FROM EVERY MEMBER

Become a LES MILLS On Demand affiliate and boost your club’s revenue. You know your members workout at home – now you can earn from it.

WHY LES MILLS ON DEMAND WORKS FOR YOU

  1. 1

    Protect your club’s patch

    Chances are your members already pay to train at home. Keep your market share and maintain engagement by integrating a home workout solution.

  2. 2

    Increase member retention

    Many members drop out by month six. Why? Their attendance is too low to see results². A home option makes it easier to work out 3-5 times a week.

  3. 3

    Greater revenue per member

    Including an at home online workout option adds value to your member proposition, while generating USD$2 extra revenue per month per member.

  4. 4

    Re-engage lapsed members

    24% of adults are lapsed fitness members¹. An online workout offer gives you a powerful reason to reconnect with inactive and unconverted leads.

  5. 5

    Attract new members

    An online platform promoting your live workouts can be a powerful acquisition channel, driving new members to experience more classes.

It happened today! Someone tried Les Mills On Demand and showed up in my BODYPUMP® class this morning! The plan is working! She said she loved being able to try the class on her own and then even as a new exerciser she was EXCITED to get to a live class! No joke she stood in the front row and loved it. #success

Amy Perry

You’re already a Les Mills partner*

Here’s your opportunity to earn as an affiliate.

  • As easy as promoting a web link to your network to join LES MILLS On Demand
  • Provides your members with a discounted rate
  • You receive a revenue share on all member subscriptions
  • No cost to your facility and low touch
  • Marketing tools to drive subscriptions via your website, email blasts and social media
  • Ideal to include with all new memberships
  • Provides an opportunity for re-engaging lapsed members and unconverted prospects

* The LES MILLS On Demand affiliate program is exclusive to Les Mills partners. If you'd like to find out how to become a partner then complete the Interested To Know More form below.

Interested to Know More?

Simply complete the form below and one of our business development specialists will be in touch to discuss the Affiliate Program with you.

Download the LES MILLS On Demand Affiliate brochure for more information

REFERENCES

¹ Nielsen: Les Mills Global Consumer Fitness Survey (2013)

² Mintel 2013