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IMPROVE THE FUTURE OF YOUR BUSINESS

Fitness industry insights from Phillip Mills, founder of Les Mills.

Watch the videos

Get your club ready for the future.
Your Current and Future Members

Your members

• The current industry member trends • The member opportunity (looking ahead to 2020) • The Millennial opportunity PLAY

BE BETTER PREPARED FOR THE COMING TRENDS

From budget clubs to boutique fitness, millennials to global warming, the fitness industry faces an incredible range of challenges - and exciting opportunities.

In this series of short videos, Les Mills founder Phillip Mills shares valuable insights that you can use to help your fitness business grow. With decades of experience in the business and a constant drive to improve and advance the fitness industry, Phillip offers an insightful, research-based look at the current state of the industry and how clubs can be better prepared to meet opportunities and challenges head on. 

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Learn how to navigate your business through industry trends

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Industry Insights

You can find all our latest insights right here.
Get Fit Together October 2016 The impact of group fitness on club member retention and personal health. READ MORE HERE
LONG-TERM MEMBER RETENTION October 2016 Why partnering with Les Mills Instructors will enhance your customer experience.
Ezra After GRIT Workout
Keeping new members keen October 2015 The key to overcoming one of the modern club’s greatest challenges – early drop-off rates.
Les Mills BODYPUMP™  Instructors
Top 3 timetabling tips June 2016 Optimizing your timetable to meet your customer needs can have a profound effect.
READ MORE INDUSTRY INSIGHTS View all