Les Mills has launched ‘Greatness Is’, a new initiative that recognizes and celebrates the amazing global army of group fitness instructors.
“We believe instructors are the beating heart of the fitness industry,” says Keith Burnett, CEO of Global Markets for Les Mills. “They’re the face of clubs in communities all over the world, and the people who motivate members to keep them coming back week after week, year after year.”
“Great instructors create great fitness experiences. But there is a huge amount of work that goes into making this happen, and we want to celebrate that.
“The Greatness Is campaign is about getting that message across. To get to the heart of it, we’re giving all Les Mills instructors the opportunity to share their stories.
“Each person’s version of ‘greatness’ will be different: it may be related to the lives they’ve changed, the challenges they’ve overcome, their enjoyment in connecting with members, or their biggest successes. Whatever it is, we want to celebrate it.”
To kick-start the campaign, Les Mills Chief Creative Officer Jackie Mills has told her own story in a powerful and inspirational video.
Following the launch, Les Mills’ program directors and trainers in each country will begin to share their stories by posting videos on social media, encouraging the 135,000 Les Mills-certified instructors to contribute their individual stories via the website, to celebrate their greatness.
The next step in the campaign will involve teaching instructors how to build successful social media profiles that will increase their followings and bring more members to your club.
To help you leverage the campaign with your members, we have also created a series of posters and social media assets that you can edit to suit your club, plus other simple marketing tools. You can run your own campaign alongside our global one to engage and inspire members, and even recruit new instructors.
This is an excellent opportunity for clubs to celebrate their current instructors, recruit new instructors and encourage members to attend the classes of these inspirational leaders.
To get involved in celebrating Greatness, Les Mills customers can download the marketing kit here.
Les Mills provides 360 degree support to their customers. From Instructor training through to Marketing. Get in touch to see how Les Mills can support your business today.
Two campaigns have been created to give you more choice than ever. The first campaign leverages the Greatness Is global campaign look and feel - you can download this here.
The second campaign takes a more provocative, attention-grabbing approach, similar to what you see in many of the quarterly posters - you can download this here.