THE BERMUDA TRIANGLE OF MEMBERSHIPS

THE RESEARCH THAT FOUND THE 3 MAIN REASONS WHY MEMBERS DISAPPEAR

Les Mills data-based and research-led fitness approach uncovered the 3 main reasons club memberships get canceled. We didn’t get stranded there and asked our Research team to find solutions. What we’ve got now is a compass that leads past high turnover and into member retention and increased lifetime value.

Download the guide and break the cycle

Key challenges we tackle:

  • Only 23% of beginners consider exercise to be a positive experience
  • 57% of members cancel due to lack of guidance
  • Many routines fail to last more than 3-6 months

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