THE FITNESS BERMUDA TRIANGLE

THE RESEARCH THAT FOUND THE 3 MAIN REASONS WHY MEMBERSHIPS DISAPPEAR

Les Mills data-based and research-led fitness approach uncovered the 3 main reasons club memberships get canceled. We didn’t get stranded there and asked our Research team to find solutions. What we’ve got now is a compass that leads past high turnover and into increasing members’ retention and overall live-time value. Come on board.

We chart a course for navigating fitness businesses away from the perfect storm.

Get the playbook and find out why:

  • 70% of new joiners don’t like to be challenged
  • Only 23% of new-to-fitness members consider fitness to be a positive experience
  • 50% of new members cancel by month 6

What is your Email Address?
What is your First Name?
What is your Facility Name?
What is your Phone Number
What is your Last Name
What is your role?
Select A Country
Please select a State
Invalid zip code

By submitting this form, you accept the Terms and Conditions

Error

  • {{validation.errorMessage}}