THE FITNESS BERMUDA TRIANGLE

THE RESEARCH THAT FOUND THE 3 MAIN REASONS WHY MEMBERSHIPS DISAPPEAR

Les Mills data-based and research-led fitness approach uncovered the 3 main reasons club memberships get canceled. We didn’t get stranded there and asked our Research team to find solutions. What we’ve got now is a compass that leads past high turnover and into increasing members’ retention and overall live-time value. Come on board.

We chart a course for navigating fitness businesses away from the perfect storm.

Get the playbook and find out why:

  • 70% of new joiners don’t like to be challenged
  • Only 23% of new-to-fitness members consider fitness to be a positive experience
  • 50% of new members cancel by month 6

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