new! an industry united:
on the road with club operators
SUPPORTING CLUB OWNERS and operators THROUGH CORONAVIRUS
The unprecedented disruption to daily life caused by the global pandemic has deeply affected almost all aspects of club business and your members' ability to exercise. In the spirit of our amazing community, we have joined together with fitness industry professionals in a series of webinars designed to share insights and strategies that are available on-demand as shown in the library below.
Now, join us for our new short video series from club operators across the country bringing you 10-20 minute videos. Watch for easy-to-implement tactics from real operators that you can leverage today!
NEW Video Series: Creating Space in Your Club and Studio to Encourage More Members to Return
THURS. AUGUST 13 | ON-DEMAND
Join Josh Keenum from Onelife Fitness as he walks through maximizing your club and studio space to ensure social distancing for visiting members. Walk away with tangible steps on how to best set up and clean equipment, setups for your gym floor, and additional ways to get more members through your doors.
NEW VIDEO SERIES: HOW TO USE MEMBER DATA TO INCREASE YOUR BOTTOM LINE
AVAILABLE THURS. AUGUST 20
The data you regularly monitored for your club prior to COVID-19 will now be vastly different as you focus on re-opening and re-engaging members. What are the most important metrics and data you should monitor to increase attendance, engagement and revenue? What do these changes look like when implemented correctly? Join Amelia Luchey, Group Fitness Director with Merritt Clubs, as she outlines and demonstrates key metrics, the right tools and how to use your current data to make educated shifts to your business plan.
NEW VIDEO SERIES: HOW TO GROW REVENUE DURING COVID-19
AVAILABLE THURS. AUGUST 27
The fitness industry been thrown a few too many curve-balls during COVID-19 closures and new restrictions. Building value for members while they are out of your facility is key to surviving and thriving in this environment. Watch this short video, as club operator, Josh Berrier from LEVEL Fitness, lays out three key ways to bring in additional revenue as you reopen and help to future-proof your facility.
NEW VIDEO SERIES: HOW TO PROMOTE YOUR COVID CHANGES IN-CLUB AND ON SOCIAL MEDIA
AVAILABLE FRI. SEPTEMBER 11
COVID-19 has created a ton of changes for club operations across the country. In-club and social media are two of the best ways to keep your members informed. Are you posting the right content on your social channels? How are you attempting to drive more engagement on your digital or live stream platforms? Are your members aware of everything you are doing to make your club safe? Get the steps on how to create simple, yet effective social media and digital content that will drive higher member engagement.
NEW VIDEO SERIES: HOW TO RUN A RESPONSIBLE EVENT DURING COVID-19
AVAILABLE FRI. SEPTEMBER 18
People are desperately craving social interaction but social distancing has kept many from holding events. Regular launch events, member engagement events, and social events in-club have been put on pause. As you prepare for your World United event, join Lula Slaughter and Cesar Vasquez to learn the best ways to hold responsible events that will ensure the safety of attendees and even virtual events to engage your at-home members.
CLUB OPERATIONS Q&A - CORONAVIRUS
THURS. MARCH 19 | ON-DEMAND
Join the Q&A discussion focused on current coronavirus-related challenges faced by health clubs and gyms around the U.S. Let’s connect our amazing fitness community to share our firsthand experience, plus new tactics help your members feel safe and healthy.
Solutions to fit your current needs
THURS. MARCH 26 | ON-DEMAND
Discover tech-driven solutions to managing the impact of coronavirus. Implement remote exercise support for members. Find positive tactics to engage members and help them stay focused on health and wellness, Create practical opportunities to keep your business and members healthy.
LEVERAGING SOCIAL MEDIA TO ENGAGE MEMBERS
THURS. APRIL 2 | ON-DEMAND
Now that member engagement means being able to reach members while at home, what are you doing to show them value for their membership? Going from making a few social media posts a month to solely relying on social media to reach members can be a huge shock.
Watch recording where we share tools and resources you can use to increase digital engagement with members during this time. Come together with our experts, engage with fellow peers in the fitness community, share your firsthand experiences and discover new ways of working.
Financial Options in a Changing Landscape
THURS. APRIL 9 | ON-DEMAND
With the significant spread of COVID-19, many health club owners and operators have closed their doors and are tasked with re-evaluating their business and financial plans. The economic landscape is changing daily, even hourly, it can be difficult to keep track of the latest regarding government benefits and what it means for you and your business. Join us for this webinar where we’ll explore what resources are available to help you and your facility, as well as share best practices from across the industry.
LEARNINGS FROM AROUND THE GLOBE
THURS. APRIL 16 | ON-DEMAND
We are all in this together, and now is the time to come together as a global fitness community and learn from each other. In this week’s webinar, we will be discussing learnings we’ve gathered from leading clubs around the world to help each other navigate through this time. Join us as we take you through key insights from thriving Chinese clubs who have overcome the challenges of coronavirus and emerged stronger than ever, plus other great examples of best practice from across the globe.
MANAGING A TEAM THROUGH CRISIS
FRI. APRIL 24 | ON-DEMAND
Wondering what re-opening your club will even look like?
Join fitness legend and club owner, Carrie Kepple as she shares her carefully-honed leadership approach for putting clubs back on track following a natural disaster. Pulling from her own experience dealing with club closures through a major earthquake, Carrie will share insights she learned to handle a difficult time period as a club owner and how those can be applied to opportunities we can act on in the current climate.
SERVICE DRIVEN MEMBERSHIPS
THURS. APRIL 30 | ON-DEMAND
Are sales and service typically at two ends of the spectrum? And how can you integrate the two with your members and employees during a time of uncertainty? Join us for this special webinar with Mark Miller, COO - Merritt Clubs where he will share his operations approach during the COVID-19 closure and the successes his team has had by becoming more service-driven rather than sales-driven. How can you shift behaviors and thinking to drive new outcomes?
BUILD AN EXPERIENCE THAT BUILDS CONFIDENCE
THURS. MAY 14 | ON-DEMAND
Giving your members confidence to return to your facility is the first step in relaunching your club opening. There are still many concerns from members surrounding hygiene and social distancing within a gym setting.
Join us as we walk through how to assure members they are safe as they return and how to best conduct your group fitness studio. Scheduling your classes will be key during this still unsure time. Tune in to receive tangible resources and tips that you can implement in your "new world" club.
POWER UP YOUR TECHNOLOGY & TEAM FOR SUCCESS
THURS. MAY 28 | ON-DEMAND
Before COVID-19, 85% of gym members were also doing fitness in their home, and 23% of regular exercisers were participating in online or app workouts. Now, the fitness landscape has changed forever. A business model that only relies on live, in-person fitness experiences is no longer sustainable. Future-proof your business with a combination of live, digital and virtual fitness offerings to meet members where they are.
HOW TO BALANCE MEMBER ENGAGEMENT + ACQUISITION AS YOU REOPEN
THURS. JUNE 11 | ON-DEMAND
As clubs begin to re-open their doors to dedicated members, it’s important to balance encouraging attendance and opening with grace. Tune in as we welcome special guests to share how they’ve taken historical attendance and promotional performance data to inform their approach to reopening post-COVID. Learn how they balanced acquiring new members vs retaining current members, and get some ideas for how you might communicate to members and incentivize staff to achieve your goals.
SMART START: Reignite Your Members' Love of Fitness
THURS. JUNE 25 | ON-DEMAND
After weeks away from your club, your members might be nervous about getting back into fitness. They may have changed their exercise habits due to the restrictions of lock-down, so make sure you have a plan to gently get them back into it. Let's talk about getting members excited by providing a gradual introduction back into a regular exercise regimen and reignite their love of fitness.
NEW PARTNER SOLUTION: LIVESTREAMING 2.0
THURS. JULY 9 | ON-DEMAND
As facilities start to open up, providing as many options for your members to get back into fitness is key. That’s why livestreaming is back and better than ever. Tune in for a stellar panel walking us through what this livestreaming option means, how you can use this at your club. Hear how current partners are winning in this space, and an open Q&A with our panel.
RECRUIT, REBUILD & RETAIN: MAXMIMIZING INSTRUCTOR TALENT
THURS. JULY 30 | ON-DEMAND
A great instructor is your club’s number one asset. Unfortunately, due to mass industry furloughs and lay-offs, many group fitness instructors are out of work. As you relaunch your facility, how do you identify and successfully recruit these excellent instructors to your Group Fitness Team? Some of the best instructors are out there right now, looking for a new home. Get the best practices and out-of-the-box ideas for finding these rockstars, getting them on your team… and keeping them!
Looking to have a one on one conversation with someone from our team, we're here to help! Fill out this short form to get more information or to hear from one of our teammates.
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