YOUR CLUB COMPARE RESULTS
Based on numbers you supplied about your club, below are results showing how you compared to top performing clubs around the world.
Strength
Percentage of weekly classes
19%
Top Performers
0%
Your Club
Immediate Opportunities
Most clubs think strength workouts are for a narrow type of audience, but the science behind Les Mills proves that all ages appreciate and benefit from strength programs. It often depends on how you market it, an area where we’ve developed heaps of proven expertise.
You are currently below the recommended benchmark for strength training. This means you may be not be maximizing your timetable and studio usage to attract and retain more members through group fitness.
- Strength workouts are most highly-attended classes for a reason - they deliver what your members want. If you don’t have a strong strength offering in your studio your members may start looking elsewhere.
- Attracting more males into group fitness can come down to increasing your strength offering, which is easy if you take advantage of express formats in shoulder slots.
- Strength remains the most popular group fitness category globally. BODYPUMP™ is not the only option - we can help you deliver a variety of quality strength workouts.
Immediate Opportunities
Most clubs think strength workouts are for a narrow type of audience, but the science behind Les Mills proves that all ages appreciate and benefit from strength programs. It often depends on how you market it, an area where we’ve developed heaps of proven expertise.
Cycle
Percentage of weekly classes
18%
Top Performers
0%
Your Club
Immediate Opportunities
All that space and all those bikes could be working much harder for you! Globally, on average, only 7% of members participates in cycle classes. But in the world's best clubs, 20% of members attend cycle classes - and they really reap the rewards. Find out why…
You are currently below the recommended benchmark for cycle training. This means your investment in your cycle studio is not returning as much as it could.
- 51% of people doing cycle classes are taking them outside of your club! Our research shows a variety of workout options is what keeps members coming. There is real value in providing RPM™ for endurance training, LES MILLS SPRINT™ for intensity and THE TRIP™ for entertainment.
- Your cycle studio should be in use for 80% of your opening hours. You can achieve this by offering Virtual programming and various cycle formats - enabling members to experience the benefits of different types of cycle workouts.
- Make use of shorter formats. Offering two LES MILLS SPRINT classes back-to-back in busy slots (instead of longer workouts) will instantly double your capacity per hour and the number of classes offered on your schedule.
Immediate Opportunities
All that space and all those bikes could be working much harder for you! Globally, on average, only 7% of members participates in cycle classes. But in the world's best clubs, 20% of members attend cycle classes - and they really reap the rewards. Find out why…
Dance
Percentage of weekly classes
17%
Top Performers
0%
Your Club
Immediate Opportunities
Nothing embodies the fun of group fitness more than a dance workout. This is why dance is one of the most popular categories for regular and ad hoc attendance.
You are currently below the recommended benchmark for dance. This means you may be not be maximizing your timetable and studio usage to attract and retain more members through group fitness.
- Extra dance workouts can do amazing things for your revenue line. Over 30% of dance participants say they are also interested in personal training. Dance workouts are a great recommendation for new members in a deconditioned state, and you can follow up with personal training offers down the line.
- Dance has universal appeal, with 43% of all group fitness regulars attending a dance workout. It holds significant appeal for your female members, with 70% of participants being women.
- Dance is a great timetable filler, as it is popular both at peak and off peak times. The instructor connection is crucial for a top performing dance class, so speak to our experts about how advanced training for instructors can increase attendance.
Immediate Opportunities
Nothing embodies the fun of group fitness more than a dance workout. This is why dance is one of the most popular categories for regular and ad hoc attendance.
Mind-Body
Percentage of weekly classes
13%
Top Performers
0%
Your Club
Immediate Opportunities
These days members are looking for balance in their workout schedule. So, not only are mind/body classes great for beginners, they also appeal to seasoned exercisers. By increasing your mind/body offering you’ll see those members who occupy your weights area also appearing in your studio too.
You are currently below the recommended benchmark for mind/body sessions. This means you may be not be maximizing your timetable and studio usage to attract and retain more members through group fitness.
- Mind/body is a broad category and most clubs benefit from having several class options for members to choose from. On average 30% of all members regularly attend a mind/body class, so ensure you have enough classes scheduled in peak times to satisfy.
- Previously considered a predominantly female category, it may surprise you to learn that 37% of all mind/body attendees are male.
- Finding the right balance on your schedule can be difficult, particularly if you default to offering mind/body during off peak slots. Our experts can help you avoid these pitfalls, analyzing your timetable to find the best solution for your club.
Immediate Opportunities
These days members are looking for balance in their workout schedule. So, not only are mind/body classes great for beginners, they also appeal to seasoned exercisers. By increasing your mind/body offering you’ll see those members who occupy your weights area also appearing in your studio too.
Hiit
Percentage of weekly classes
7%
Top Performers
0%
Your Club
Immediate Opportunities
Attracting new members is costly, particularly if you don't have what they are looking for. HIIT has quickly become one of the best offerings when it comes to attracting new members, especially the younger generations. 52% of them are after guaranteed results, so marketing your HIIT offering can be a convincing way to entice them into membership.
You are currently below the recommended benchmark for HIIT. This means you may be not be maximizing your timetable and studio usage to attract and retain more members through group fitness.
- If you are going to promise the transformative benefits of HIIT, you need to ensure you’re offering a true HIIT experience – as there are lots of programs that don’t meet the strict guidelines for HIIT classification. Our experts will happily take you through what constitutes HIIT, explaining the science-backed development of LES MILLS GRIT™ and the studies that have proven it gets results.
- Facility adoption rate for HIIT has grown 30%, but at the same time the boutique share of wallet has grown 121%! You can compete against the boutiques for the 25% of all members that want HIIT by offering multiple classes. Both LES MILLS GRIT and LES MILLS SPRINT™ are ideal HIIT options for members seeking intense training.
- Offering a program less than 3 times a week is not ideal – as you face challenges when it comes to instructor substitution and marketing. If you don't feel you are getting enough attendance to justify more HIIT workouts, talk to our experts who can help you identify the best time slots to improve your workout performance.
Immediate Opportunities
Attracting new members is costly, particularly if you don't have what they are looking for. HIIT has quickly become one of the best offerings when it comes to attracting new members, especially the younger generations. 52% of them are after guaranteed results, so marketing your HIIT offering can be a convincing way to entice them into membership.
Martial Arts
Percentage of weekly classes
6%
Top Performers
0%
Your Club
Immediate Opportunities
Want to attract members who will come more often and stay for longer? Increasing your offering in martial arts could be the answer.
You are currently below the recommended benchmark for martial arts training. This means you may be not be maximizing your timetable and studio usage to attract and retain more members through group fitness.
- There is a 42% cross-over between strength and martial arts, which means it’s an attractive combination for your members. Both BODYPUMP™ and BODYCOMBAT™ come in express formats, so try scheduling them together in peak and shoulder slots to increase attendance in both.
- 86% of martial arts class participants visit their club more than 3 times per week. When it comes to attendance frequency they outperform every other group – so the more members you satisfy with martial arts classes, the more likely you are to increase your retention.
- Offering a program less than 3 times a week is not ideal – as you face challenges when it comes to instructor substitution and marketing. If you don't feel you are getting enough attendance to justify more martial arts classes, talk to our experts who can help you identify the best time slots to improve your class performance.
Immediate Opportunities
Want to attract members who will come more often and stay for longer? Increasing your offering in martial arts could be the answer.
Core
Percentage of weekly classes
7%
Top Performers
0%
Your Club
Immediate Opportunities
We have moved on from the era of wanting rock hard abs for aesthetics only. These days consumers recognize the wide-ranging benefits of core strength – so help your members by offering them more chances to achieve this.
You are currently below the recommended benchmark for core training. This means you may be not be maximizing your timetable and studio usage to attract and retain more members through group fitness.
Our global research indicates 23% of all group fitness participants are doing core classes, and 85% of them are under 40! So upping your core offering is a great way to target younger members.
Our global consumer data shows 41% of core class participants also do dance classes. So consider slotting in a 30min core workout alongside your dance classes and watch your attendance grow!
Core workouts should always attract strong attendances, in excess of 85% for every class. If you’re not currently achieving this, our experts can help you find the best solution to ensure every schedule slot is delivering.
Immediate Opportunities
We have moved on from the era of wanting rock hard abs for aesthetics only. These days consumers recognize the wide-ranging benefits of core strength – so help your members by offering them more chances to achieve this.
Other
Percentage of weekly classes
13%
Top Performers
0%
Your Club
Immediate Opportunities
Other is often a "catch-all" category that represent both niche programs and any service specific programs you run. Having too much of your timetable devoted to this category is likely to have an impact on the majority of your members.
You are currently below the benchmark for this category. As long as you are seeing a healthy distribution of program types in other areas of your timetable, being under here is not usually a concern.
Immediate Opportunities
Other is often a "catch-all" category that represent both niche programs and any service specific programs you run. Having too much of your timetable devoted to this category is likely to have an impact on the majority of your members.