WIN THE NEW YEAR WITH INNOVATION

We're excited to bring you a two-part virtual event happening on November 2, 2023.

The event will feature insights crucial to club growth in 2024, led by an expert panel with a masterclass workout to follow... the next-to-market program, LES MILLS FUNCTIONAL STRENGTH™ led by Creative Lead, Erin Maw.

Join us for one or both!

Who is on the expert panel?

Aaron serves as the Vice President of Sales at ABC Ignite. His career accomplishments include over 20 years of experience in the fitness industry, leading client-facing teams to exceed revenue targets and pursue untapped revenue opportunities. Aaron excels at identifying market trends and creatively designing innovative solutions to help clients solve complex business problems. Prior to joining ABC, Aaron successfully owned and operated clubs from 24 Hour Fitness to Crunch.

A native of Israel via London, Yoav embarked on his professional career as a Corporate Litigator, but quickly transitioned to significant leadership positions in the AI sector, notably at Optimove and Contractbook. At Vi, he is in charge of orchestrating the complete revenue sales process and overseeing marketing strategies. He brings a strong commitment and passion to helping organizations better use data to connect with every member and customer. Yoav holds an LLB from IDC Herzliya and an MBA from NYU Stern.

Joella has a fiery passion of helping people find healthy habits that support physical, cognitive, emotional and spiritual health. She has been in the world of fitness her entire career and doesn't plan on changing that anytime soon. With experience at XSport Fitness, Merritt Clubs, Gold's Gym and now EOS Fitness, you can say she's well-versed in the dos and don'ts of group fitness and how social exercise can drive overall club growth and engagement.

As VP of Customer Experience, Adrian leads the Les Mills Customer Experience teams to help members fall in love with fitness at partner clubs and facilities. Adrian has extensive experience in fitness and club operations in both for profit and non profit in Australia and prior to joining Les Mills spent five years in the technology sector, leading the US business development for a Club Management CRM.

You can find all the details for the education session and register for your spot here.

What is LES MILLS Functional Strength™?

LES MILLS FUNCTIONAL STRENGTH™ uses a unique blend of single-sided (unilateral) movements and tempo focused super sets that will challenge Movers in new ways all while improving coordination, stability, and strength symmetry. A strength-based, full-body workout that uses dynamic, loaded moves that will build athletic strength and overall fitness as well as increase muscle tone.

This program was specifically created to help:

• Improve coordination
• Improve balance and stability
• Develop strength symmetry
• Improve athleticism

What equipment do I need for Functional Strength?

Functional Strength is exactly what it sounds like. A mix of strength-based movements and functional movements meaning you'll use not only body-weight, but ideally a barbell with light, medium, and heavy plates that can be added and removed, hand weights, a resistance band, and a step/bench.

Check out this document for a quick view of what you need to be prepared and the best ways to tune in!

Do I need to join both sessions?

Absolutely not! Feel free to join the education or workout, OR BOTH!

Can I watch the sessions later?

Our education session will be available live and on-demand to access later. Our workout session will not be available on-demand. The workout is a Livestream sneak peek event only!

How can I get Functional Strength in my club or learn more about Limited Edition Programming?

Reach out to your Les Mills US Customer Experience Manager or contact us here! A member of our team will be more than happy to discuss Functional Strength or Limited Edition programming in more detail.