Aaron serves as the Vice President of Sales at ABC Ignite. His career accomplishments include over 20 years of experience in the fitness industry, leading client-facing teams to exceed revenue targets and pursue untapped revenue opportunities. Aaron excels at identifying market trends and creatively designing innovative solutions to help clients solve complex business problems. Prior to joining ABC, Aaron successfully owned and operated clubs from 24 Hour Fitness to Crunch.
A native of Israel via London, Yoav embarked on his professional career as a Corporate Litigator, but quickly transitioned to significant leadership positions in the AI sector, notably at Optimove and Contractbook. At Vi, he is in charge of orchestrating the complete revenue sales process and overseeing marketing strategies. He brings a strong commitment and passion to helping organizations better use data to connect with every member and customer. Yoav holds an LLB from IDC Herzliya and an MBA from NYU Stern.
Joella has a fiery passion of helping people find healthy habits that support physical, cognitive, emotional and spiritual health. She has been in the world of fitness her entire career and doesn't plan on changing that anytime soon. With experience at XSport Fitness, Merritt Clubs, Gold's Gym and now EOS Fitness, you can say she's well-versed in the dos and don'ts of group fitness and how social exercise can drive overall club growth and engagement.
As VP of Customer Experience, Adrian leads the Les Mills Customer Experience teams to help members fall in love with fitness at partner clubs and facilities. Adrian has extensive experience in fitness and club operations in both for profit and non profit in Australia and prior to joining Les Mills spent five years in the technology sector, leading the US business development for a Club Management CRM.
You can find all the details for the education session and register for your spot here.