The fitness landscape is changing and HIIT is leading the charge. Don’t get left behind.
Because you need to stay socially relevant
HIIT is the new buzz word on TV, radio, magazines, and celebrity culture.
Because your competitors are growing
Specialty HIIT offerings are popping up everywhere, eating into the market share of established clubs.
Because it's a magnet for millenials
Millennials want results and they want them fast. More than any other generation, these go-getters are looking for new types of fitness experiences that offer maximum value for both their money and their time.
‘Eighteen to 34 year olds make up half of all gym-goers. They are the target market for fitness facilities despite all the commentary around ‘Baby Boomers’, who are a tougher market to reach and less likely to consider gym-type activities.’
– Les Mills AC Nielsen Research 2013.
Because the results are scientifically proven
HIIT walks the walk. Research demonstrates the secret to ultimate fitness is intensity, not volume. Replacing an hour of steady state training with two 30-minute HIIT workouts per week is proven to be transformational.
Transformation is key to delivering on your sales promises.