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Fitness is the world’s biggest sport

Posted in Clubs

The Nielsen: Les Mills Global Consumer Fitness Survey (2013)* reveals fitness is the world’s biggest sport, and still has significant growth potential.

The survey shows that 27% of the total adult population attends a gym, fitness center or health club and 61% of regular exercisers are doing gym-type activities - ranking higher than any other fitness activity including walking, team sports, cycling, running or swimming.

Not all of these regular exercisers are gym members but there is a huge opportunity to convert them, as this study indicates they are already doing the type of activities clubs can offer.

This will be no easy task as the 2013 IHRSA Health Club Consumer Report highlights growth is stagnating in the health club industry and the way for clubs to be successful is to innovate.

The survey revealed:

  • 27% of the total adult population attend a gym, fitness center or health club
  • 61% of regular exercisers are currently doing gym-type activities
  • Of those that aren’t doing gym-type activities 69% would consider doing so
  • Younger consumers, aged 18-29 years old, are more likely to be doing gym-type activities. 76% of this age group are doing gym-type activities, making Millenials 15% more likely to be engaging in fitness as a sport than the total adult population.

Gym-type activities include fitness classes to music, indoor group training, yoga, pilates, dance, working out with a personal trainer, free weights, weight machines, cardio machines and boxing.

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