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Gyms are the new selfie hot spots

Posted in Research, Newsfeed

New research released today shows that almost a quarter of gym goers take selfies when working out, however almost 40% say selfies should be outlawed in gyms.

  • Every week, more than 17 million selfies are uploaded to social media websites
  • With museums, art galleries and music concerts banning selfie sticks – is there a requirement for a more self- imposed selfie ban and heaven forbid, selfie free zones…?

Selfies have become almost mandatory on holidays, nights out, at music concerts, even on public transport and at work – but is there anywhere where selfie’s don’t have a place? If you’re a gym goer and have noticed an increase in the number of people working out who are also snapping themselves while they train, or if you do it yourself, then you’re not alone.

According to new research released today by Les Mills UK, almost a quarter of gym-goers take gym selfies. However, almost 40% believe they should be banned from gyms. According to the research, the top 5 types of gym selfies are:

  1. The mirror selfie (I’m proud of working out and not afraid to show it)
  2. The ‘here I am’ selfie (because I want to show I go to the gym regularly)
  3. The acceptable selfie (to monitor progress, stick to my fitness goals and track changing body shape)
  4. The abs selfie (does what it says on the tin)
  5. Sneaky selfie (the ‘I hope no one is looking’ pose

The research, carried out by the global creator of programmes such as BODYPUMP™ and BODYCOMBAT™ also shows that the average gym goer goes to the gym three times a week, and one in three adults, including women favour weight bearing classes such as BODYPUMP. Resistance training is fast becoming popular with women and has a growing celebrity contingent of fans such as Millie Mackintosh, Kelly Brook and Beyonce, who are redefining common stereotypes which previously put many women off lifting weights due to fears it causes you to bulk up.

The study also looked at whether we prefer to work out by ourselves or in classes with others. More than a quarter say they like classes as they enjoy working out with other gym-goers because its more sociable and fun, while almost one in five say scheduling a class means it becomes a priority so more likely to go. Mobile phones in gyms only provide a distraction which is why gyms and fitness classes should become selfie-free zones - encouraging more people to use the gym as a type of fitness sanctuary to focus on their posture and performance rather than posing. 

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