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Fashion for a fitter planet

Posted in Newsfeed

It’s functional, comfortable and stylish… but that’s not the only reason I love the latest range from Reebok + Les Mills. After going behind the scenes and speaking to the team at Reebok I’ve discovered that, thanks to a focus on sustainability, this really is fashion for a fitter planet.

Reebok is investing in the integration of sustainability into design and manufacture, and I love it. It all stems from the idea of using fitness to honor the bodies we’ve been given, sharpen our minds, and become better versions of ourselves. This is what it means to be more human. Part of being more human is honoring not only our bodies, but also the planet we live in. So as Reebok creates product, they strive to decrease their environmental footprint and increase social benefit and positive community impacts.

Dry Dye technology is just one of the innovations that’s helping Reebok cut energy and water use. It’s all pretty technical, but essentially it means fabric can be colored using compressed CO2 rather than water. It makes a big difference. When considering a single t-shirt, it can equate to a savings of 25 litres of water.

Reebok has also begun using recycled polyester in place of conventional polyester and plans to increase the usage of recycled polyester across all Reebok collections. Recycled polyester is made from plastic bottles and other types of post-consumer and post-industrial waste. These materials are broken down into small pieces, melted and re-spun into new fabric. There is additional processing associated with this but ultimately, it decreases greenhouse gas emissions and water usage in comparison to the manufacture of conventional polyester garments.

Not only do I love the latest range, now that I know the environmentally-conscious thinking behind it, I like it even more.

Get the latest collection of Reebok + Les Mills apparel and footwear at reebok.com/lesmills.

Erin Maw is an Auckland-based LES MILLS GRIT Series trainer who also trains BODYATTACK, BODYCOMBAT, BODYJAM and SH’BAM instructors and teaches BODYBALANCE. You can learn more about Erin here.

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