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Tuesday, June 28, 2016

Westwood health clubs bucking the trend

While other clubs struggled with losing members during the economic downturn, two clubs in Westwood, Dublin are thriving thanks to Les Mills’ programs.*

“The two largest clubs in our company are Clontarf Rd and Leopardstown. In 2011, Clontarf Rd changed to a full Les Mills themed club. And the difference has been staggering.

As reported by IHRSA, Clontarf Rd now gets 55% higher Group X attendance every week. Over 33% of all visits every week at Clontarf now attend for Les Mills classes. And on average, total club visits at Clontarf are 42% higher.

During the recent economic downturn in Ireland when many clubs were losing members at a staggering rate, Clontarf bucked the trend and improved its attrition. I believe the huge improvements in club usage, group X attendance, and retention is 100% down to the AMAZING product that Les Mills provides.”