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    Fitness trends

    All Topics Instructor insights Fitness trends Acquisition & retention Case studies Research Audience insights
    How can clubs tap into the world’s hottest workout trend?

    How can clubs tap into the world’s hottest workout trend?

    Buoyed by influencers and celebrity fans, Pilates is booming. So how can clubs capitalise on this red-hot trend to attract new members and invigorate their timetable?
    All Topics Instructor insights Fitness trends Acquisition & retention Case studies Research Audience insights

    MOST RECENT

    All Fitness trends Articles

    Fitness in focus: 6 things we learned in 2023
    Fitness in focus: 6 things we learned in 2023
    Will dance be a key growth driver for clubs in 2024?
    Will dance be a key growth driver for clubs in 2024?
    Stretch targets: Tapping into the Pilates trend
    Stretch targets: Tapping into the Pilates trend
    Landmark report lifts the lid on Gen Z fitness
    Landmark report lifts the lid on Gen Z fitness
    Infographic: What is Omnifitness?
    Infographic: What is Omnifitness?
    Top boutique designer shares blueprint for a successful cycle studio
    Top boutique designer shares blueprint for a successful cycle studio
    Infographic: The anatomy of Gen Z
    Infographic: The anatomy of Gen Z
    7 standout fitness trends set to shape 2023
    7 standout fitness trends set to shape 2023
    Fresh fitness thinking: 10 things we learned in 2022
    Fresh fitness thinking: 10 things we learned in 2022
    How can clubs fight back against Apple’s fitness expansion?
    How can clubs fight back against Apple’s fitness expansion?
    8 ways to create an irresistible club experience
    8 ways to create an irresistible club experience
    6 steps to give your club a boutique boost
    6 steps to give your club a boutique boost
    8 things we learned at FIBO 2022
    8 things we learned at FIBO 2022
    7 pandemic-driven shifts shaping the new fitness landscape
    7 pandemic-driven shifts shaping the new fitness landscape
    Making sense of the metaverse: A new frontier for fitness?
    Making sense of the metaverse: A new frontier for fitness?
    Omicron: 9 ways clubs can fight back
    Omicron: 9 ways clubs can fight back
    10 key fitness trends for 2022
    10 key fitness trends for 2022
    Fitness refocus: 10 lessons we learned in 2021
    Fitness refocus: 10 lessons we learned in 2021
    Fitness legend reveals the biggest secret to industry success
    Fitness legend reveals the biggest secret to industry success
    Introducing LES MILLS+, the fitness app driving users to live club workouts
    Introducing LES MILLS+, the fitness app driving users to live club workouts
    2021 Global Report reveals 7 key trends for the new fitness landscape
    2021 Global Report reveals 7 key trends for the new fitness landscape
    The frontline role for clubs in tackling a global health crisis
    The frontline role for clubs in tackling a global health crisis
    Mental health May: 6 ways clubs can help members sweat away stress
    Mental health May: 6 ways clubs can help members sweat away stress
    Coming back from COVID: How are clubs faring?
    Coming back from COVID: How are clubs faring?
    8 reasons for clubs to be cheerful about the year ahead
    8 reasons for clubs to be cheerful about the year ahead
    10 group fitness trends set to shape the next decade
    10 group fitness trends set to shape the next decade
    How will fitness clubs fare post-COVID?
    How will fitness clubs fare post-COVID?
    COVID and Beyond: 8 myths about the future of fitness
    COVID and Beyond: 8 myths about the future of fitness
    How are the world’s leading clubs battling the pandemic?
    How are the world’s leading clubs battling the pandemic?
    Hard core: Ab training trends your club can harness
    Hard core: Ab training trends your club can harness
    Outdoor group fitness: 8 ways your club can win
    Outdoor group fitness: 8 ways your club can win
    COVID-19 and beyond: Adapting your group fitness studio
    COVID-19 and beyond: Adapting your group fitness studio
    Silicon Valley is coming for your club. Here’s how to fight back – and win
    Silicon Valley is coming for your club. Here’s how to fight back – and win
    New report reveals how clubs are fighting COVID-19
    New report reveals how clubs are fighting COVID-19
    How a busy suburban club survived a COVID-19 scare and still managed to acquire new members
    How a busy suburban club survived a COVID-19 scare and still managed to acquire new members
    COVID second wave: 10 ways clubs can fight back
    COVID second wave: 10 ways clubs can fight back
    Midtown Athletic Club CEO Steve Schwartz on how clubs can win with Virtual
    (Video)
    The legends who shaped the modern fitness industry
    The legends who shaped the modern fitness industry
    What's the future for group workouts?
    What's the future for group workouts?
    The surprising stories behind the birth of modern fitness equipment
    The surprising stories behind the birth of modern fitness equipment
    What fitness can learn from video gaming
    What fitness can learn from video gaming
    The new rules of Fight Club: everyone’s talking about it
    The new rules of Fight Club: everyone’s talking about it
    Lessons in success from the performance coach to global sports stars
    Lessons in success from the performance coach to global sports stars
    Phillip Mills on the future of group fitness
    Phillip Mills on the future of group fitness
    Emma Barry on how outside sectors will help shape the future of fitness
    Emma Barry on how outside sectors will help shape the future of fitness
    7 tips from UNICEF on how to create a thriving charity project
    7 tips from UNICEF on how to create a thriving charity project
    10 tips for designing a great fitness studio
    10 tips for designing a great fitness studio
    Fitness cocktails and boutique cannibalisation: David Minton on what’s next for fitness
    Fitness cocktails and boutique cannibalisation: David Minton on what’s next for fitness
    Five reasons why HIIT remains the red hot fitness trend
    Five reasons why HIIT remains the red hot fitness trend
    Sustainability: Why it matters for fitness
    Sustainability: Why it matters for fitness
    How tech will transform the future of fitness
    How tech will transform the future of fitness
    Why don’t the world’s biggest club chains create all their own group fitness programming?
    Why don’t the world’s biggest club chains create all their own group fitness programming?
    What’s the best HIIT workout for health clubs?
    What’s the best HIIT workout for health clubs?
    Finding fitness motivation for the masses
    Finding fitness motivation for the masses
    Blockbuster fitness: a box office hit
    Blockbuster fitness: a box office hit
    Revealed – the most popular group workout
    Revealed – the most popular group workout
    Group cycle trends and how to own them
    Group cycle trends and how to own them
    Why PT and GX needn’t be rivals
    Why PT and GX needn’t be rivals
    Fitness and CSR – running on empathy
    Fitness and CSR – running on empathy
    Is virtual fitness really worth the hype? Leading club owners give their take
    Is virtual fitness really worth the hype? Leading club owners give their take
    How your club can beat the boutiques
    How your club can beat the boutiques
    How virtual is disrupting your club
    How virtual is disrupting your club
    How Barre workouts can boost your club's timetable
    How Barre workouts can boost your club's timetable
    The workout that’s all gain, no pain
    The workout that’s all gain, no pain
    Five ways to create a hot cycle studio
    Five ways to create a hot cycle studio