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We give you the tools, insights, and support to optimize group training, grow member loyalty, improve profitability, and help create a fitter planet.

Based on 50 years of industry experience, we've built a Group Fitness Management (GFM) system featuring 8 Key Plays that drive strategy and operations in some of the world’s most successful clubs, across every sector and size.
Every Les Mills partner club gets direct access to this proven toolkit.
With this GFM system you can turn group fitness into a genuine competitive advantage – strengthening community, boosting attendance, and building long‑term member loyalty.

Stay ahead with market trends, community and industry learnings, and best practices from the world’s top fitness operators.
We invest heavily in research, insight sharing, and real‑world case studies to support your club’s growth and contribute to a fitter planet.