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Use the below sliders to calculate how Virtual fitness will add value to your business.
Increased lifetime value of new members due to Virtual classes:
(Based on: retention % x five year lifetime value x yearly value of new members)
Yearly cost of missed opportunity:
(Based on: 12x monthly membership fee x new members to group fitness due to Virtual classes)
Additional Virtual classes per week:
% of time studios are empty:
Additional group fitness attendance from Virtual classes per week
New members to group fitness due to Virtual classes
These calculations are based on attendance and retention data from the WEXER Consumer Survey (2016) and the Nielsen Survey (2013), as well as industry averages from IHRSA (2016).
You can discover exactly how these figures were calculated by watching the video below.