Video: Winning Members in the Next Generation of Fitness
- Who are Generation Active? Meet the two demographics spending the most on fitness.
- What do they want? Our global research unlocks what drives their exercise habits.
- How does it impact you? Check what your facility needs to nail the new age of fitness.

- Are you looking to the future, preparing to meet the demands of changing consumer forces?
- Run your facility through a simple health check.
- Win the two generations that make up 80% of people paying for exercise.
WINNING MEMBERS IN THE NEW AGE OF FITNESS: A PLAYBOOK

- Understand the differences between the two largest growing demographics
- Learn how they will impact the future of the fitness industry
- Get key tactics for winning and retaining them as members
- Keep your business ahead of the competition with our ready-to-use solutions
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