How this university is inspiring new generations of fitness fans
08.10.2024
Emma Hogan
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East Carolina University is well-tuned to the Gen Z psyche and what motivates young people to move. Catering primarily to 18 to 24-year-old college students, they’ve been delivering LES MILLS™ programs to thousands of students for 20 years. In recent months attendance has peaked, and cost efficiency hit an all-time high. We spoke to Steven Trotter, the university’s Director of Well-Being to find out how they’ve made it happen.
Emma Hogan
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