https://www.lesmills.com/article/infographic-mapping-the-untapped-market

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Infographic: Mapping the untapped market

03.08.2023

Les Mills

Audience Insights

Gen Z are the largest generation ever and new research reveals that half of them are ready to start exercising. So how can clubs win with this untapped market? And what barriers must they break down to help Gen Z through the front door?

The untapped market's planned route to fitness

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