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Jo Bryce

Alana Shortt
Alessandra Casagrande
Alex Hernandez
Amandeep Ahuja
Benjamin Siolo
Bevan James Eyles
Bryce Hastings
Carrie Knight
Dr Jinger Gottschall
Emma Hogan
Erica Croke
Finlay Macdonald
Glen Ostergaard
Global Head Trainers
Ish Cheyne
Jak Phillips
Jo Bryce
Joe Chalmers
Jonathan Tustain
Karolina Klosowska
Kate Cracknell
Kayla Atkins-Gordine
Kaylah-Blayr Fitzsimons-Nu’u
Khiran Huston
Kylie Gates
Lee Smith
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Les Mills Brazil
Les Mills Germany
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Les Mills Netherlands
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Lisa Osborne
Little Bird Organics
Luke Tumaru
Margo White
Marie Anagnostis
Mark Nu'u-Steele
Marlon Woods
Matt Thraxton
Mike Trott
Niki Bezzant
Phillip Mills
Prof. David Cameron-Smith
Program Directors
Rachael Newsham
Rob Lee
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Tim Meadows
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Yan Li
Yukari Azumai
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Global B2B Content Manager

Jo is a content specialist focused on the global fitness industry. Her role (as Global B2B Content Manager) at Les Mills brings the latest fitness and wellness developments to life, translating research, trends and real-world operator experiences into practical strategies that help fitness businesses navigate a rapidly evolving market. 

As a writer, Jo has worked across a range of sectors spanning broadcast, technology and fitness, developing content for both consumer and business audiences. She holds a Master's degree in English Literature and enjoys running and boxing.

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Articles by Jo

A prescription for active living: How LES MILLS THRIVE is helping communities return to fitness
Jo Bryce
Case Studies
January 22, 2026

A prescription for active living: How LES MILLS THRIVE is helping communities return to fitness

Article about the success of Les Mills Thrive for those returning to fitness

2026 Global Fitness Report: Strength and Wellness to drive next wave of member growth
Jo Bryce
Fitness Trends
January 20, 2026

2026 Global Fitness Report: Strength and Wellness to drive next wave of member growth

The 2026 Global Fitness Report, based on insights from over 10,000 global fitness consumers, reveals a sector that’s thriving – and evolving fast.

Your 2026 group training playbook: An operator’s guide
Jo Bryce
Acquisition & Retention
January 19, 2026

Your 2026 group training playbook: An operator’s guide

From programming and studio design, to Instructor recruitment and virtual integration, a clear strategy for group training is central to its success.

Pedal Power: How Bay Club quadrupled group cycle attendance
Jo Bryce
Case Studies
January 9, 2026

Pedal Power: How Bay Club quadrupled group cycle attendance

Case study about how to grow group fitness attendance with cycle classes

From members to motivators: Operator hacks for recruiting Instructors
Jo Bryce
Case Studies
December 5, 2025

From members to motivators: Operator hacks for recruiting Instructors

Mel Tempest talks us through identifying new Instructors from class participants.

The university driving student Instructor growth and attendance with on-trend programming
Jo Bryce
Case Studies
November 17, 2025

The university driving student Instructor growth and attendance with on-trend programming

University of Iowa drives growth in Instructors and gym attendance with thoughtful programs.

How HVLP operator EōS builds community by challenging members to lift heavy
Jo Bryce
Case Studies
October 16, 2025

How HVLP operator EōS builds community by challenging members to lift heavy

How HVLP operator EōS builds community by challenging members to lift heavy.

7 steps to build a future-ready Instructor team
Jo Bryce
Instructor Insights
October 16, 2025

7 steps to build a future-ready Instructor team

Future-proof your fitness club with a skilled instructor team. Follow seven practical steps to recruit, train, and retain top talent.

Democratizing strength training: The golden opportunity for club growth
Jo Bryce
Acquisition & Retention
October 15, 2025

Democratizing strength training: The golden opportunity for club growth

Discover how democratizing strength training can drive club growth. Learn why accessible, community-focused programs like BODYPUMP HEAVY boost engagement and retention.

Support member gains with the new step that elevates every class
Jo Bryce
Research
September 1, 2025

Support member gains with the new step that elevates every class

Elevate your fitness classes with the redesigned SMARTSTEP. See how it improves performance and helps members achieve their goals.

What’s the most profitable area of your club?
Jo Bryce
Acquisition & Retention
August 15, 2025

What’s the most profitable area of your club?

Article looking at how to understand your club’s floor contribution

Meet the MVPs: Why Most Valuable Participants are the new power players in club growth
Jo Bryce
Acquisition & Retention
July 16, 2025

Meet the MVPs: Why Most Valuable Participants are the new power players in club growth

Article looking at who MVPs are and why clubs need them

US operator CLUB4 explains how to transform your timetable with on-trend innovation
Jo Bryce
Case Studies
June 16, 2025

US operator CLUB4 explains how to transform your timetable with on-trend innovation

Transform your club timetable with proven strategies from CLUB4 Fitness. See how innovation drives growth and member satisfaction.

GLP-1 medication: friend or foe for operators?
Jo Bryce
Research
June 16, 2025

GLP-1 medication: friend or foe for operators?

GLP‑1 medications are reshaping weight loss, yet long‑term success needs strength training and habit support. See why this trend is a growth opportunity for clubs and how to onboard GLP‑1 members effectively.

West Wood clubs increases attendance by 30% with industry gold standard education
Jo Bryce
Case Studies
June 2, 2025

West Wood clubs increases attendance by 30% with industry gold standard education

Case study looking at how West Wood Clubs increased attendance by 30% after taking the GFM course