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Research
10 group fitness trends set to shape the next decade
Les Mills
Fitness Trends
December 7, 2020

10 group fitness trends set to shape the next decade

Which trends will dominate and disrupt the group workout space over the next decade? And how can clubs ensure they’re best-placed to capitalize on its growth? Drawn from a new EuropeActive book on the future of fitness, here are 10 group workout trends tipped to shape the 2020s.

Digital workouts – and 7 other ways to drive revenue through group fitness
Les Mills
Acquisition & Retention
October 18, 2020

Digital workouts – and 7 other ways to drive revenue through group fitness

Far from being a cost center, a solid group fitness set-up can be the backbone of your club and a major driver of revenue. Here are eight simple steps to turn your group fitness offering into a profit powerhouse.

Post-lockdown: Research reveals the new member mindset
Les Mills
Research
June 15, 2020

Post-lockdown: Research reveals the new member mindset

Article outlining new research on how clubs will face new challenges to their operating model post-lockdown

Online to offline: How clubs are doubling down on digital
Les Mills
Acquisition & Retention
April 30, 2020

Online to offline: How clubs are doubling down on digital

Pioneering clubs are using the unprecedented challenges of the COVID-19 crisis as an opportunity to transform their offering. Through smart use of technology and an agile mindset, operators are future-proofing their offline business by building new online revenue streams and growing their audience. Here’s how.

How To Lead Your Club Through A Crisis
Les Mills
Case Studies
April 12, 2020

How To Lead Your Club Through A Crisis

Case study looking at how fitness legend Carrie Kepple has led clubs through a crisis

How this small family club chain is taking on the major players
Les Mills
Case Studies
April 2, 2020

How this small family club chain is taking on the major players

Read about Sweden's Endorfin fitness club and their success.

Coronavirus: How social media is keeping fitness fans connected
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Audience Insights
March 25, 2020

Coronavirus: How social media is keeping fitness fans connected

Article by Les Mills Head of Content and Social Media Chris Asahara on how social media is keeping fitness fans connected during Coronavirus

The most effective way to differentiate your club
Les Mills
Acquisition & Retention
February 6, 2020

The most effective way to differentiate your club

Case study-based article looking at the most effective way to differentiate your club

The legends who shaped the modern fitness industry
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Fitness Trends
December 9, 2019

The legends who shaped the modern fitness industry

Nine individuals whose contributions to the fitness industry prior to the modern fitness industry (modern era starting in 1946), set the stage for what the fitness industry and fitness training are today.

New global report sets out the hottest workout trends
Les Mills
Acquisition & Retention
December 8, 2019

New global report sets out the hottest workout trends

Spanning 1,500 facilities across 20 countries, ClubIntel’s 2019 global trends report offers fresh insight into what’s hot in the world of fitness and how clubs are evolving to meet new challenges. We look at five standout findings for the future of group workouts.

How Holmes Place packs out classes with a top-notch Instructor team
Les Mills
Instructor Insights
Case Studies
December 2, 2019

How Holmes Place packs out classes with a top-notch Instructor team

An unrelenting focus on recruitment, training and development of its Instructor team has made group fitness the heartbeat of Holmes Place Hamburg, with classes oversubscribed by more than 60 per cent. The team share the secrets to their success...

How clubs can tap into the lucrative running market
Les Mills
Research
December 2, 2019

How clubs can tap into the lucrative running market

Groundbreaking research has highlighted how group workouts in health clubs can bring substantial performance results for runners. So how can your club tap into the findings to unlock a significant stream of new members?

History of health clubs: How gyms have evolved through the ages
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Fitness Trends
December 2, 2019

History of health clubs: How gyms have evolved through the ages

Article looking at the history of health clubs and how gyms have evolved through the ages

The community-centred independent gym whose BODYCOMBAT offering is a big hit with members
Les Mills
Case Studies
October 11, 2019

The community-centred independent gym whose BODYCOMBAT offering is a big hit with members

Phase 2 BODYCOMBAT™ classes have steadily built up over time, with classes now reaching capacity of 30 participants.

How 24 Hour Fitness empowers members through BODYCOMBAT
Les Mills
Case Studies
October 10, 2019

How 24 Hour Fitness empowers members through BODYCOMBAT

At 24 Hour Fitness Castle Hills in Dallas, Texas, passion is a quality that runs right through the club, members and Group X Instructors, proving key to its success. 24 Hour Fitness Area Group X Manager Mike Rowe explains how the club has harnessed BODYCOMBAT to empower its members and build a strong sense of community.