Jo Bryce
Global B2B Content Manager
Jo is a content specialist focused on the global fitness industry. Her role (as Global B2B Content Manager) at Les Mills brings the latest fitness and wellness developments to life, translating research, trends and real-world operator experiences into practical strategies that help fitness businesses navigate a rapidly evolving market.
As a writer, Jo has worked across a range of sectors spanning broadcast, technology and fitness, developing content for both consumer and business audiences. She holds a Master's degree in English Literature and enjoys running and boxing.
Articles by Jo
Jo Bryce
Research
January 23, 2025
Wellness Wrapped: Fresh research reveals the 2025 member mindset
A recent survey from Life Time Fitness discovered that 99% of respondents felt happier after working out - so far, so obvious? Or are exercisers emerging from a deep-set mentality shift? Check out this round-up of the latest research to stay ahead in 2025.
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Jo Bryce
Acquisition & Retention
November 18, 2024
The secret to boosting new member attendance 200% this January
A new year brings big opportunities for clubs to accelerate success, but it’s no use winning new members in January if they’re walking out by March. A new study from the Les Mills Lab and Iowa State University has revealed two simple steps clubs can action to set members up for long-term success and boost lifetime value.
Jo Bryce
Instructor Insights
September 18, 2024
Landmark report offers solutions to industry’s recruitment challenges
One of the most pressing issues facing club operators is attracting the next generation of group training Instructors. A new report sets out to tackle misconceptions and provide an actionable blueprint for operators to recruit up-and-coming talent.
Jo Bryce
Acquisition & Retention
May 15, 2024