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Research & Insights

Acquisition & Retention
Audience Insights
Case Studies
Fitness Trends
Instructor Insights
Research
The new rules of Fight Club: everyone’s talking about it
Les Mills
Fitness Trends
September 11, 2019

The new rules of Fight Club: everyone’s talking about it

Trend article explaining why everyone’s talking about combat classes and martial arts workouts

Revealed: The most popular group workout categories for members
Les Mills
Audience Insights
September 11, 2019

Revealed: The most popular group workout categories for members

A new report sheds fresh light on the hottest workout trends in the world and offers a tantalising glimpse at which group workouts will soon be on the rise as Millennials and Gen Z account for an ever-greater share of club memberships.

How can clubs fight back against Apple’s fitness expansion?
Jak Phillips
Fitness Trends
September 5, 2019

How can clubs fight back against Apple’s fitness expansion?

Apple’s betting big on fitness, bringing increased pressure on clubs to stay relevant in a fast-changing market. Here are 8 key plays for operators to defend against digital threats and give your club the edge.

Emma Barry on how outside sectors will help shape the future of fitness
Les Mills
Fitness Trends
August 6, 2019

Emma Barry on how outside sectors will help shape the future of fitness

Group fitness legend Emma Barry explains why trends from outside industries will transform fitness over the next decade.

How to tap into the group fitness boom
Les Mills
Audience Insights
August 5, 2019

How to tap into the group fitness boom

Who’s driving the growth of group workouts? And what do they want from a club? New research reveals the key to tapping into the group fitness boom to boost your club's bottom line.

The Student-centric gym that's a smash HIIT with GEN Z
Les Mills
Case Studies
July 21, 2019

The Student-centric gym that's a smash HIIT with GEN Z

King's College London improve gym member experience with Les Mills GRIT

Haven Point South Tyneside Case Study
Les Mills
Case Studies
July 18, 2019

Haven Point South Tyneside Case Study

Les Mills Virtual increases member retention and class attendance for Haven Point

New research reveals most undervalued resource in a gym
Les Mills
Instructor Insights
July 17, 2019

New research reveals most undervalued resource in a gym

Whitepaper looking at how clubs undervalue group fitness Instructors and how they can work more closely together to enhance member experience

The surprising stories behind the birth of modern fitness equipment
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Fitness Trends
July 11, 2019

The surprising stories behind the birth of modern fitness equipment

From Ancient Greeks and Russian strongmen, to torture devices and dog-walking gadgets, we explore the unlikely origins of the most popular pieces of equipment used in gyms today.

How your club can beat the boutiques
Les Mills
Fitness Trends
June 23, 2019

How your club can beat the boutiques

How your club can beat the boutiques

How Barre workouts can boost your club's timetable
Kate Cracknell
Fitness Trends
June 5, 2019

How Barre workouts can boost your club's timetable

Les Mills' new member-attracting program

How to perfect your cycling
Les Mills
Acquisition & Retention
June 5, 2019

How to perfect your cycling

Drive customers to your cycle class like their life depends on it! Check out our tips on how to keep your members coming back for more online here!

How Immersive injects new life into fitness studios
Les Mills
Acquisition & Retention
June 5, 2019

How Immersive injects new life into fitness studios

Check out the launch of our new immersive cycle class in Dublin - The Trip. Experience a new way to workout with a class near you at Les Mills today!

Studio Superstars – Hazel Davies
Sarah Shortt
Instructor Insights
June 5, 2019

Studio Superstars – Hazel Davies

Studio Superstar and Les Mills instructor Hazel Davies shares the secrets of her success

Revealed – the most popular group workout
Les Mills
Fitness Trends
June 5, 2019

Revealed – the most popular group workout

Research has shed fresh light on prevailing consumer workout preferences, yielding valuable insights on how club operators can pack their group exercise studios.