Woughton Leisure in Milton Keynes sets the standard for Quarterly Les Mills launch events. The club’s recent launch event attracted over 140 participants and drove a 20% increase in new sign-ups the following week. With the majority of attendees booking their next class within 48 hours. With a special guest appearance from the mayor of Milton Keynes, James Lancaster, who took part in LES MILLS SPRINT class alongside members.
We spoke with Kristina Perestegi, Fitness Manager at Woughton Leisure about their recent quarterly launch event.
“Our quarterly launch events has seen full capacity studios, creating a vibrant and loud energy to the club. Plus member engagement has soared, bringing in more referrals. We have also built strong partnerships with local businesses and dignitaries, championing wellbeing throughout the community. Ultimately, we have cultivated a culture that people genuinely want to come back to week in and week out.”
“The best launch yet — the energy was unreal!”
- Woughton Leisure Member
Kristina tells us what makes Woughton Leisure so special…
“We're more than just a gym; we're a lively community that comes together dedication to well-being. From the moment you walk through our doors, you feel truly seen and supported from your very first visit.
We’re proud of what we’ve accomplished and are already planning how to make our next event even bigger.”
“It reminded me why I love this club — the community feeling was incredible.”
- Woughton Leisure Member
Woughton Leisure demonstrates how a strong sense of community and well-executed launch events can drive lasting member engagement and growth.
