As the fitness industry continues to evolve, innovation and member experience remain critical drivers of success. Nuffield Health and Les Mills are doubling down on these priorities with the extension of their strategic partnership for another three years. This collaboration positions both brands at the forefront of group training, delivering cutting-edge programmes and enhanced studio experiences that meet the changing needs of today’s fitness consumers.
Les Mills has announced the extension of its strategic partnership with Nuffield Health for a further three years, cementing a shared vision to lead in group training innovation. This renewed collaboration will see Nuffield Health launch Les Mills’ newest suite of programmes such as BODYPUMP Heavy, Les Mills YOGA, and Les Mills SHAPES known as the Innovation Collection and designed to deliver science-backed workouts that offer flexibility and variety for members and Instructors alike.
The partnership is doubling down on group training and aims to grow attendance, attract new member demographics, and expand Nuffield Health’s team of certified Instructors. By investing in team training and introducing the latest workouts, Les Mills will support Nuffield Health in elevating the studio experience and supporting long-term member retention.
Les Mills will provide a full-service approach as part of this partnership, including:
- Development of internal performance dashboards
- Inclusive Instructor training to support delivery and launch of new programmes.
- Group Fitness Management education pathway.
- High-impact launch events supported by Les Mills Trainers and Presenters
The rollout begins with BODYPUMP HEAVY, a major launch inviting all clubs to participate. Additionally, a 22-club cohort will introduce Les Mills YOGA, with further expansions already planned.
Charlton Clarke, Les Mills UK, Customer Experience Director, said "Our extended partnership with Nuffield Health reflects a shared commitment to innovation and excellence in group training. Together, we’re creating experiences that inspire members and empower instructors."
Joanna Seldon, Nuffield Health, Fitness Innovation Director, said "We’re proud of the strong partnership we have built with Les Mills, which has helped us deliver innovative fitness experiences to our members. As we move into the next phase of our collaboration, we’re excited to further enhance the members’ experience and continue building exceptional group training to our clubs.”
About Nuffield Health
For over 65 years Nuffield Health has been a not-for-profit organisation dedicated to building a healthier nation. We are at the forefront of providing high quality healthcare and fitness support through our network of 35 hospitals and 110 fitness and wellbeing centres.
We work as a team to help people achieve their health and wellbeing ambitions, providing high quality hospital care and fitness support, and providing free health and wellbeing programmes in local communities by giving more people the tools they need to live a healthy life. These programmes help people understand and improve their own health, including those living with joint pain and the effects of cancer and its treatment.
Find out more about us and our pioneering models of care: https://www.nuffieldhealth.com or LinkedIn