As the fitness industry continues to evolve, innovation and member experience remain critical drivers of success. Nuffield Health and Les Mills are doubling down on these priorities with the extension of their strategic partnership for another three years. This collaboration positions both brands at the forefront of group training, delivering cutting-edge programmes and enhanced studio experiences that meet the changing needs of today’s fitness consumers.
Les Mills has announced the extension of its strategic partnership with Nuffield Health for a further three years, cementing a shared vision to lead in group training innovation. This renewed collaboration will see Nuffield Health launch Les Mills’ newest suite of programmes such as BODYPUMP Heavy, Les Mills YOGA, and Les Mills SHAPES known as the Innovation Collection and designed to deliver science-backed workouts that offer flexibility and variety for members and Instructors alike.
The partnership is doubling down on group training and aims to grow attendance, attract new member demographics, and expand Nuffield Health’s team of certified Instructors by XX%. By investing in team training and introducing the latest workouts, Les Mills will support Nuffield Health in elevating the studio experience and driving long-term member retention.
Feedback from members, Instructors, and operational teams highlighted the need for greater flexibility and fresh programming. The Les Mills Innovation Collection answers this challenge, offering dynamic, research-driven workouts that keep clubs ahead of fitness trends and enhance member appeal.
Les Mills will provide a full service approach as part of this partnership, including:
- Development of internal performance dashboards to track attendance and trends
- Inclusive Instructor training to retain popular programmes and launch new innovations
- Group Fitness Manager education, starting with online modules
- High-impact launch events supported by Les Mills Trainers and Presenters
The rollout begins with BODYPUMP HEAVY, a major launch inviting all clubs to participate. Additionally, a 22-club cohort will introduce Les Mills YOGA, with further expansions planned.
Charlton Clarke, Les Mills UK, Customer Experience Director, said "Our extended partnership with Nuffield Health reflects a shared commitment to innovation and excellence in group training. Together, we’re creating experiences that inspire members and empower instructors."
Nuffield Health Clubs, XX said "We’re excited to continue working with Les Mills to bring the latest fitness innovations to our members. This partnership supports our mission to deliver exceptional experiences and group training helps us deliver exactly that.”
Success will be measured through year-on-year growth in group training attendance and the delivery of full value through inclusive instructor training and innovative programming.
About Les Mills
Les Mills is the global leader in group training and creator of over 30 programs available in leading fitness facilities around the world. Les Mills programs include the world’s first group exercise resistance training workout BODYPUMP™, BODYCOMBAT™ (martial arts), RPM™ (indoor cycling), LES MILLS CEREMONY™ (functional circuit training), and its latest fitness innovation – BODYPUMP HEAVY™.
The company was founded by Les Mills – a four-time Olympian and head coach of New Zealand’s track and field team – who opened his first gym in 1968 with the aim of taking elite sports training to the masses. Today, Les Mills workouts are delivered by 130,000 certified instructors in 22,000 clubs across 100 countries, as well as via the LES MILLS+ streaming platform and Extended Reality (XR).
About Nuffield Health
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