Research & Insights
Les Mills
Instructor Insights
June 18, 2021
Level-up Instructors to give your club the edge
As competition in the fitness market continues to intensify, your people have never been more integral to giving your club the edge. So how can you develop them into a team of world-beaters? Les Mills Qualifications (LMQs) have been designed to drive up standards and help your group fitness Instructors take their skills to the next level.
Jak Phillips
Instructor Insights
May 15, 2021
Group workouts: How to raise revenues and reward Instructors
Few in fitness would argue that great group fitness Instructors don’t deserve better pay, but finding the budget to reward them remains a major headache for health clubs. We look at five positive steps clubs can take to unlock the extra cash that can safeguard star performers and attract new talent.
Emma Hogan
Fitness Trends
April 19, 2021
Mental health May: 6 ways clubs can help members sweat away stress
In a world where stress, uncertainty and change are more prevalent than ever, supporting members’ mental wellness has become imperative for clubs. So how can operators join the dots and demonstrate the substantial mental health benefits their offerings bring in addition to the well-established physical impact?
Les Mills
Fitness Trends
December 7, 2020
10 group fitness trends set to shape the next decade
Which trends will dominate and disrupt the group workout space over the next decade? And how can clubs ensure they’re best-placed to capitalize on its growth? Drawn from a new EuropeActive book on the future of fitness, here are 10 group workout trends tipped to shape the 2020s.
Les Mills
Acquisition & Retention
October 18, 2020
Digital workouts – and 7 other ways to drive revenue through group fitness
Far from being a cost center, a solid group fitness set-up can be the backbone of your club and a major driver of revenue. Here are eight simple steps to turn your group fitness offering into a profit powerhouse.
Les Mills
Acquisition & Retention
April 30, 2020
Online to offline: How clubs are doubling down on digital
Pioneering clubs are using the unprecedented challenges of the COVID-19 crisis as an opportunity to transform their offering. Through smart use of technology and an agile mindset, operators are future-proofing their offline business by building new online revenue streams and growing their audience. Here’s how.
Les Mills
Acquisition & Retention
December 8, 2019
New global report sets out the hottest workout trends
Spanning 1,500 facilities across 20 countries, ClubIntel’s 2019 global trends report offers fresh insight into what’s hot in the world of fitness and how clubs are evolving to meet new challenges. We look at five standout findings for the future of group workouts.
Les Mills
Instructor Insights
Case Studies
December 2, 2019
How Holmes Place packs out classes with a top-notch Instructor team
An unrelenting focus on recruitment, training and development of its Instructor team has made group fitness the heartbeat of Holmes Place Hamburg, with classes oversubscribed by more than 60 per cent. The team share the secrets to their success...
Les Mills
Research
December 2, 2019