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Research & Insights

Acquisition & Retention
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Research
How to start new club members so they stay for the long-term
Les Mills
Acquisition & Retention
April 2, 2019

How to start new club members so they stay for the long-term

A gradual and staged acclimatization program for those who are new to exercise might be the key to overcoming one of the modern club’s greatest challenges – early drop-off rates.

Fitness and CSR – running on empathy
Jak Phillips
Fitness Trends
April 2, 2019

Fitness and CSR – running on empathy

By its very nature the fitness industry supports a healthier planet, but in an age of heightened social awareness, and scrutiny of business ethics, is this still enough? We spoke to fitness CSR expert Ray Algar, who says to truly thrive in the 21st century, the fitness industry must move beyond memberships and P&L, and strive for greater social purpose

Business advice from fitness leaders: Magnus Wilhelmsson talks growth and tactics
Jak Phillips
Case Studies
April 2, 2019

Business advice from fitness leaders: Magnus Wilhelmsson talks growth and tactics

Leaders Series – Magnus Wilhelmsson

How virtual is disrupting your club
Jak Phillips
Fitness Trends
February 4, 2019

How virtual is disrupting your club

From blockbuster workout experiences to entirely new types of participants, Jak Phillips explores how next-generation virtual fitness is transforming the market and what clubs can do to stay ahead of the curve.

Finding fitness motivation for the masses
Jak Phillips
Fitness Trends
February 4, 2019

Finding fitness motivation for the masses

As a scientist exploring the dynamics of exercise, as well as a fitness studio operator, Dr Jinger Gottschall has an unprecedented perspective on the practical challenges our sector must overcome to bring fitness to the mainstream masses. She shares her unique insights on how to grow the fitness market by combining club smarts with cutting-edge science.

Generation Active: The 80% clubs can't afford to ignore
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Audience Insights
February 4, 2019

Generation Active: The 80% clubs can't afford to ignore

Groundbreaking new research has revealed that Millennials and Gen Z now make up 80% of health club members. So what do they expect from a club experience and how do they like to work up a sweat? We crunch the numbers to uncover killer insights into the workout wants of ‘Generation Active’.