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Research & Insights

Acquisition & Retention
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Case Studies
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Research
Pedal Power: How Bay Club quadrupled group cycle attendance
Jo Bryce
Case Studies
January 9, 2026

Pedal Power: How Bay Club quadrupled group cycle attendance

Case study about how to grow group fitness attendance with cycle classes

From members to motivators: Operator hacks for recruiting Instructors
Jo Bryce
Case Studies
December 5, 2025

From members to motivators: Operator hacks for recruiting Instructors

Mel Tempest talks us through identifying new Instructors from class participants.

The university driving student Instructor growth and attendance with on-trend programming
Jo Bryce
Case Studies
November 17, 2025

The university driving student Instructor growth and attendance with on-trend programming

University of Iowa drives growth in Instructors and gym attendance with thoughtful programs.

5 game-changing fitness learnings from 2025
Les Mills
Fitness Trends
November 14, 2025

5 game-changing fitness learnings from 2025

2025 was a year of rich insights for fitness operators. From identifying clubs’ most valuable members to harnessing the power of habits and community, here are five standout lessons that helped move the dial.

Woughton Leisure in Milton Keynes sets the standard for Quarterly Les Mills launch events.
Les Mills UK
Club of the Month
November 4, 2025

Woughton Leisure in Milton Keynes sets the standard for Quarterly Les Mills launch events.

The club’s recent launch event attracted over 140 participants and drove a 20% increase in new sign-ups the following week with the majority of attendees booking their next class within 48 hours.

How HVLP operator EōS builds community by challenging members to lift heavy
Jo Bryce
Case Studies
October 16, 2025

How HVLP operator EōS builds community by challenging members to lift heavy

How HVLP operator EōS builds community by challenging members to lift heavy.

Infographic: How to spot your next Instructor in club
Les Mills
Instructor Insights
October 16, 2025

Infographic: How to spot your next Instructor in club

Discover key traits to look for when spotting your next instructor in-club. Build a skilled team and future-proof your fitness business.

7 steps to build a future-ready Instructor team
Jo Bryce
Instructor Insights
October 16, 2025

7 steps to build a future-ready Instructor team

Future-proof your fitness club with a skilled instructor team. Follow seven practical steps to recruit, train, and retain top talent.

Democratizing strength training: The golden opportunity for club growth
Jo Bryce
Acquisition & Retention
October 15, 2025

Democratizing strength training: The golden opportunity for club growth

Discover how democratizing strength training can drive club growth. Learn why accessible, community-focused programs like BODYPUMP HEAVY boost engagement and retention.

Video: 7 tips for the perfect program launch
Les Mills
Acquisition & Retention
September 19, 2025

Video: 7 tips for the perfect program launch

Discover how to launch fitness programs effectively with these seven proven tips. Drive participation and long-term success.

Infographic: Impact of Les Mills on average length of stay
Les Mills
Acquisition & Retention
September 15, 2025

Infographic: Impact of Les Mills on average length of stay

Article looking at the impact Les Mills programs have on length of stay

Parkwood Leisure extends Les Mills partnership for three more years following strong group training growth
Les Mills UK
Club of the Month
September 15, 2025

Parkwood Leisure extends Les Mills partnership for three more years following strong group training growth

A new phase of collaboration will expand innovative programming, enhance member experience, and continue driving retention across Parkwood’s 80+ UK leisure facilities.

BH Live hosts popular annual Les Mills Launch event and debuts BODYPUMP HEAVY™
Les Mills UK
Club of the Month
September 15, 2025

BH Live hosts popular annual Les Mills Launch event and debuts BODYPUMP HEAVY™

BH Live, a registered charity, and leading leisure and event operator, provides sport and leisure activities at leisure centres across Dorset and Hampshire. As part of its group training programme, the charity partners with Les Mills™ to deliver a range of classes for strength, cardio, mind and body wellness.

Nuffield Health extends strategic partnership with Les Mills to launch Innovation Collection workouts and elevate group training experience
Les Mills UK
Club of the Month
September 15, 2025

Nuffield Health extends strategic partnership with Les Mills to launch Innovation Collection workouts and elevate group training experience

Nuffield Health extends strategic partnership with Les Mills to launch Innovation Collection workouts and elevate group training experience

5 smart moves to optimize your studio
Les Mills
Acquisition & Retention
September 15, 2025

5 smart moves to optimize your studio

What does it take to optimize your group training offering? Based on nearly 60 years of experience, the Les Mills Group Fitness Management (GFM) course offers a tried and tested blueprint for success. Here’s a snapshot of five key plays to start shaping up your studio.