Learn more

Research & Insights

Acquisition & Retention
Audience Insights
Case Studies
Fitness Trends
Instructor Insights
Research
Infographic: How to spot your next Instructor in club
Les Mills
Instructor Insights
October 16, 2025

Infographic: How to spot your next Instructor in club

Discover key traits to look for when spotting your next instructor in-club. Build a skilled team and future-proof your fitness business.

7 steps to build a future-ready Instructor team
Jo Bryce
Instructor Insights
October 16, 2025

7 steps to build a future-ready Instructor team

Future-proof your fitness club with a skilled instructor team. Follow seven practical steps to recruit, train, and retain top talent.

Democratizing strength training: The golden opportunity for club growth
Jo Bryce
Acquisition & Retention
October 15, 2025

Democratizing strength training: The golden opportunity for club growth

Discover how democratizing strength training can drive club growth. Learn why accessible, community-focused programs like BODYPUMP HEAVY boost engagement and retention.

Video: 7 tips for the perfect program launch
Les Mills
Acquisition & Retention
September 19, 2025

Video: 7 tips for the perfect program launch

Discover how to launch fitness programs effectively with these seven proven tips. Drive participation and long-term success.

Parkwood Leisure extends Les Mills partnership for three more years following strong group training growth
Les Mills UK
Club of the Month
September 15, 2025

Parkwood Leisure extends Les Mills partnership for three more years following strong group training growth

A new phase of collaboration will expand innovative programming, enhance member experience, and continue driving retention across Parkwood’s 80+ UK leisure facilities.

BH Live hosts popular annual Les Mills Launch event and debuts BODYPUMP HEAVY™
Les Mills UK
Club of the Month
September 15, 2025

BH Live hosts popular annual Les Mills Launch event and debuts BODYPUMP HEAVY™

BH Live, a registered charity, and leading leisure and event operator, provides sport and leisure activities at leisure centres across Dorset and Hampshire. As part of its group training programme, the charity partners with Les Mills™ to deliver a range of classes for strength, cardio, mind and body wellness.

Nuffield Health extends strategic partnership with Les Mills to launch Innovation Collection workouts and elevate group training experience
Les Mills UK
Club of the Month
September 15, 2025

Nuffield Health extends strategic partnership with Les Mills to launch Innovation Collection workouts and elevate group training experience

Nuffield Health extends strategic partnership with Les Mills to launch Innovation Collection workouts and elevate group training experience

5 smart moves to optimize your studio
Les Mills
Acquisition & Retention
September 15, 2025

5 smart moves to optimize your studio

What does it take to optimize your group training offering? Based on nearly 60 years of experience, the Les Mills Group Fitness Management (GFM) course offers a tried and tested blueprint for success. Here’s a snapshot of five key plays to start shaping up your studio.

How to inspire your members with an epic new program launch
Les Mills
Case Studies
September 15, 2025

How to inspire your members with an epic new program launch

Launching a new workout is a chance to excite existing members and win over new fans, but what’s the best way to go about it? Fresh off the back of launching LES MILLS CONQUER™ and LES MILLS CEREMONY™, the team at legendary Irish chain West Wood Club share their tips for success.

Parkwood Leisure extends Les Mills partnership
Les Mills UK
Club of the Month
September 15, 2025

Parkwood Leisure extends Les Mills partnership

A new phase of collaboration will expand innovative programming, enhance member experience, and continue driving retention across Parkwood’s 80+ UK leisure facilities.

Video: Which area of your club drives the biggest returns?
Les Mills
Acquisition & Retention
September 1, 2025

Video: Which area of your club drives the biggest returns?

Learn where to focus for the biggest returns in your fitness club. This guide reveals key areas that drive growth and engagement.

Support member gains with the new step that elevates every class
Jo Bryce
Research
September 1, 2025

Support member gains with the new step that elevates every class

Elevate your fitness classes with the redesigned SMARTSTEP. See how it improves performance and helps members achieve their goals.

What’s the most profitable area of your club?
Jo Bryce
Acquisition & Retention
August 15, 2025

What’s the most profitable area of your club?

Article looking at how to understand your club’s floor contribution

Active North Yorkshire - Harrogate and Knaresborough Leisure
No items found.
Club of the Month
July 29, 2025

Active North Yorkshire - Harrogate and Knaresborough Leisure

Club of the Month August: Active North Yorkshire, Harrogate and Knaresborough Leisure

Infographic: The MVP (Most Valuable Participant) Effect
Les Mills
Acquisition & Retention
July 16, 2025

Infographic: The MVP (Most Valuable Participant) Effect

In sport, MVPs are the difference makers – the margin between success and failure. In gyms, MVPs are your Most Valuable Participants, with the potential to transform a business. Check out these six key stats that show how MVPs boost revenue, retention and loyalty.