Research & Insights

How to inspire your members with an epic new program launch

Les Mills

Case Studies

September 15, 2025

How to inspire your members with an epic new program launch

Launching a new workout is a chance to excite existing members and win over new fans, but what’s the best way to go about it? Fresh off the back of launching LES MILLS CONQUER™ and LES MILLS CEREMONY™, the team at legendary Irish chain West Wood Club share their tips for success.

Parkwood Leisure extends Les Mills partnership

Les Mills UK

Club of the Month

September 15, 2025

Parkwood Leisure extends Les Mills partnership

A new phase of collaboration will expand innovative programming, enhance member experience, and continue driving retention across Parkwood’s 80+ UK leisure facilities.

Video: Which area of your club drives the biggest returns?

Les Mills

Acquisition & Retention

September 1, 2025

Video: Which area of your club drives the biggest returns?

Learn where to focus for the biggest returns in your fitness club. This guide reveals key areas that drive growth and engagement.

Support member gains with the new step that elevates every class

Jo Bryce

Research

September 1, 2025

Support member gains with the new step that elevates every class

Elevate your fitness classes with the redesigned SMARTSTEP. See how it improves performance and helps members achieve their goals.

What’s the most profitable area of your club?

Jo Bryce

Acquisition & Retention

August 15, 2025

What’s the most profitable area of your club?

Article looking at how to understand your club’s floor contribution

Active North Yorkshire - Harrogate and Knaresborough Leisure

No items found.

Club of the Month

July 29, 2025

Active North Yorkshire - Harrogate and Knaresborough Leisure

Club of the Month August: Active North Yorkshire, Harrogate and Knaresborough Leisure

Infographic: The MVP (Most Valuable Participant) Effect

Les Mills

Acquisition & Retention

July 16, 2025

Infographic: The MVP (Most Valuable Participant) Effect

In sport, MVPs are the difference makers – the margin between success and failure. In gyms, MVPs are your Most Valuable Participants, with the potential to transform a business. Check out these six key stats that show how MVPs boost revenue, retention and loyalty.

Meet the MVPs: Why Most Valuable Participants are the new power players in club growth

Jo Bryce

Acquisition & Retention

July 16, 2025

Meet the MVPs: Why Most Valuable Participants are the new power players in club growth

Article looking at who MVPs are and why clubs need them

Les Mills UK

Club of the Month

July 7, 2025

Club of the Month July: Cirencester Leisure Centre – Freedom Leisure

Cirencester Leisure Centre, managed by Freedom Leisure, one of the UK's leading not-for-profit leisure trusts, is demonstrating the powerful impact of a well-executed group training strategy.

US operator CLUB4 explains how to transform your timetable with on-trend innovation

Jo Bryce

Case Studies

June 16, 2025

US operator CLUB4 explains how to transform your timetable with on-trend innovation

Transform your club timetable with proven strategies from CLUB4 Fitness. See how innovation drives growth and member satisfaction.

GLP-1 medication: friend or foe for operators?

Jo Bryce

Research

June 16, 2025

GLP-1 medication: friend or foe for operators?

GLP‑1 medications are reshaping weight loss, yet long‑term success needs strength training and habit support. See why this trend is a growth opportunity for clubs and how to onboard GLP‑1 members effectively.

West Wood clubs increases attendance by 30% with industry gold standard education

Jo Bryce

Case Studies

June 2, 2025

West Wood clubs increases attendance by 30% with industry gold standard education

Case study looking at how West Wood Clubs increased attendance by 30% after taking the GFM course

A prospect in every class: How clubs can recruit more Instructors from within

Jo Bryce

Instructor Insights

May 16, 2025

A prospect in every class: How clubs can recruit more Instructors from within

Article looking at how clubs can support members to become group training Instructors

Les Mills Nordic

Club of the Month

May 15, 2025

Salt Ayre

Salt Ayre Leisure Centre in Lancaster is delivering on its promise of inclusive, community-driven fitness for all. Most recently, the centre has been harnessing the power of group training to drive impressive results. Thanks to a series of Les Mills quarterly launch events, the club has seen a 20% increase in regular class attendance and a 25% uplift in member retention compared to the previous year.

Jo Bryce

Case Studies

May 7, 2025

Research & Insights

How to inspire your members with an epic new program launch

Launching a new workout is a chance to excite existing members and win over new fans, but what’s the best way to go about it? Fresh off the back of launching LES MILLS CONQUER™ and LES MILLS CEREMONY™, the team at legendary Irish chain West Wood Club share their tips for success.

Parkwood Leisure extends Les Mills partnership

A new phase of collaboration will expand innovative programming, enhance member experience, and continue driving retention across Parkwood’s 80+ UK leisure facilities.

Video: Which area of your club drives the biggest returns?

Learn where to focus for the biggest returns in your fitness club. This guide reveals key areas that drive growth and engagement.

Support member gains with the new step that elevates every class

Elevate your fitness classes with the redesigned SMARTSTEP. See how it improves performance and helps members achieve their goals.

What’s the most profitable area of your club?

Article looking at how to understand your club’s floor contribution

Active North Yorkshire - Harrogate and Knaresborough Leisure

Club of the Month August: Active North Yorkshire, Harrogate and Knaresborough Leisure

Infographic: The MVP (Most Valuable Participant) Effect

In sport, MVPs are the difference makers – the margin between success and failure. In gyms, MVPs are your Most Valuable Participants, with the potential to transform a business. Check out these six key stats that show how MVPs boost revenue, retention and loyalty.

Meet the MVPs: Why Most Valuable Participants are the new power players in club growth

Article looking at who MVPs are and why clubs need them

Club of the Month July: Cirencester Leisure Centre – Freedom Leisure

Cirencester Leisure Centre, managed by Freedom Leisure, one of the UK's leading not-for-profit leisure trusts, is demonstrating the powerful impact of a well-executed group training strategy.

US operator CLUB4 explains how to transform your timetable with on-trend innovation

Transform your club timetable with proven strategies from CLUB4 Fitness. See how innovation drives growth and member satisfaction.

GLP-1 medication: friend or foe for operators?

GLP‑1 medications are reshaping weight loss, yet long‑term success needs strength training and habit support. See why this trend is a growth opportunity for clubs and how to onboard GLP‑1 members effectively.

West Wood clubs increases attendance by 30% with industry gold standard education

Case study looking at how West Wood Clubs increased attendance by 30% after taking the GFM course

A prospect in every class: How clubs can recruit more Instructors from within

Article looking at how clubs can support members to become group training Instructors

Salt Ayre

West Wood clubs increases attendance by 30% with industry gold standard education

West Wood Clubs increased attendance by 30% with industry-leading education. Explore how investing in instructor training drives growth and retention.