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Research & Insights

Acquisition & Retention
Audience Insights
Case Studies
Fitness Trends
Instructor Insights
Research
Can live and virtual classes ever co-exist?
Les Mills
Acquisition & Retention
May 14, 2019

Can live and virtual classes ever co-exist?

Is the rise of virtual fitness threatening live classes?

How world-leading club owners are winning with Virtual
Les Mills
Fitness Trends
May 14, 2019

How world-leading club owners are winning with Virtual

Is virtual fitness really worth the hype? Leading club owners give their take

Why home fitness is the next frontier for your club
Les Mills
Audience Insights
April 19, 2019

Why home fitness is the next frontier for your club

Regarded by many as a significant threat, at-home fitness actually presents an unprecedented opportunity for the traditional club model. Harnessed correctly, on-demand workouts will help clubs to expand reach and grow membership – but quality content is crucial for success.

Why Instructors are your club's biggest social media asset
Les Mills
Acquisition & Retention
April 5, 2019

Why Instructors are your club's biggest social media asset

In an age of influencers, where fitness has emerged as a dominant social media topic, rockstar Instructors can be a major marketing asset for health clubs, driving hundreds of members through the doors. Social media savant Christian Dyer offers his tips for putting your team in the spotlight to drive retention and pull in hundreds of new members.

Mind the fitness gap – the fatal mistake clubs make with their marketing
Les Mills
Acquisition & Retention
April 5, 2019

Mind the fitness gap – the fatal mistake clubs make with their marketing

How clubs need to market to attract and retain Millennials and Gen-Z – known as Generation Active

TribeFit Dubai – The club where it pays to be sociable
Les Mills
Case Studies
April 2, 2019

TribeFit Dubai – The club where it pays to be sociable

An unrelenting focus on social fitness offerings is paying dividends for TribeFit in Dubai, where almost 70% of members take part in group exercise.

Global Spotlight Fitness Hut Portugal
Les Mills
Case Studies
April 2, 2019

Global Spotlight Fitness Hut Portugal

Low-cost clubs haven’t traditionally been big on group exercise, what inspired Fitness Hut to take a different approach?

How much High Intensity Interval Training (HIIT) is too much?
Sarah Shortt
Research
April 2, 2019

How much High Intensity Interval Training (HIIT) is too much?

An instructor leading a HIIT workout class

Global Spotlight - Great Sankey Neighbourhood Hub
Jak Phillips
Case Studies
April 2, 2019

Global Spotlight - Great Sankey Neighbourhood Hub

Great Sankey Neighbourhood Hub has made group exercise a central pillar of its recent £16m redevelopment, and is already reaping the rewards

Why don’t the world’s biggest chains create all their own programming?
Jak Phillips
Fitness Trends
April 2, 2019

Why don’t the world’s biggest chains create all their own programming?

Why the world’s biggest gym chains don’t create all their own workouts

Marketing to Millennials on Social Media
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Audience Insights
April 2, 2019

Marketing to Millennials on Social Media

How Health Clubs Should be Marketing to Millennials and Gen-Z on Social Media

How to recruit rockstars
Kate Cracknell
Instructor Insights
April 2, 2019

How to recruit rockstars

Nothing will transform the success of your facility like a team of great group fitness instructors. So where do you find them, and how do you make them want to work for you?

Why the next big thing in fitness needn't cost a fortune
Jak Phillips
Acquisition & Retention
April 2, 2019

Why the next big thing in fitness needn't cost a fortune

LES MILLS has launched a range of affordable solutions for its indoor cycling experience THE TRIP, putting immersive fitness within reach of all clubs.

The power of challenges to motivate members
Les Mills
Acquisition & Retention
April 2, 2019

The power of challenges to motivate members

Are you looking to improve member engagement and retention at your club, while also driving acquisition? A gym challenge could be just the answer you’re looking for.

Studio Superstars – Tepp Sangasri
Kate Cracknell
Instructor Insights
April 2, 2019

Studio Superstars – Tepp Sangasri

With waiting lists of anything up to 100 people, studio superstar Tepp Sangasri is one of the main attractions at SATS Stockholm, with his group exercise classes the stuff of legend among members. Kate Cracknell digs deep on the man dubbed “a genius of connection”.