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How virtual is disrupting your club
Jak Phillips
Fitness Trends
February 4, 2019

How virtual is disrupting your club

From blockbuster workout experiences to entirely new types of participants, Jak Phillips explores how next-generation virtual fitness is transforming the market and what clubs can do to stay ahead of the curve.

Finding fitness motivation for the masses
Jak Phillips
Fitness Trends
February 4, 2019

Finding fitness motivation for the masses

As a scientist exploring the dynamics of exercise, as well as a fitness studio operator, Dr Jinger Gottschall has an unprecedented perspective on the practical challenges our sector must overcome to bring fitness to the mainstream masses. She shares her unique insights on how to grow the fitness market by combining club smarts with cutting-edge science.

Generation Active: The 80% clubs can't afford to ignore
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Audience Insights
February 4, 2019

Generation Active: The 80% clubs can't afford to ignore

Groundbreaking new research has revealed that Millennials and Gen Z now make up 80% of health club members. So what do they expect from a club experience and how do they like to work up a sweat? We crunch the numbers to uncover killer insights into the workout wants of ‘Generation Active’.