Research & Insights

Pedal Power: How Bay Club quadrupled group cycle attendance

Jo Bryce

Case Studies

January 9, 2026

Pedal Power: How Bay Club quadrupled group cycle attendance

Case study about how to grow group fitness attendance with cycle classes

From members to motivators: Operator hacks for recruiting Instructors

Jo Bryce

Case Studies

December 5, 2025

From members to motivators: Operator hacks for recruiting Instructors

Mel Tempest talks us through identifying new Instructors from class participants.

The university driving student Instructor growth and attendance with on-trend programming

Jo Bryce

Case Studies

November 17, 2025

The university driving student Instructor growth and attendance with on-trend programming

University of Iowa drives growth in Instructors and gym attendance with thoughtful programs.

5 game-changing fitness learnings from 2025

Les Mills

Fitness Trends

November 14, 2025

5 game-changing fitness learnings from 2025

2025 was a year of rich insights for fitness operators. From identifying clubs’ most valuable members to harnessing the power of habits and community, here are five standout lessons that helped move the dial.

Woughton Leisure in Milton Keynes sets the standard for Quarterly Les Mills launch events.

Les Mills UK

Club of the Month

November 4, 2025

Woughton Leisure in Milton Keynes sets the standard for Quarterly Les Mills launch events.

The club’s recent launch event attracted over 140 participants and drove a 20% increase in new sign-ups the following week with the majority of attendees booking their next class within 48 hours.

How HVLP operator EōS builds community by challenging members to lift heavy

Jo Bryce

Case Studies

October 16, 2025

How HVLP operator EōS builds community by challenging members to lift heavy

How HVLP operator EōS builds community by challenging members to lift heavy.

Infographic: How to spot your next Instructor in club

Les Mills

Instructor Insights

October 16, 2025

Infographic: How to spot your next Instructor in club

Discover key traits to look for when spotting your next instructor in-club. Build a skilled team and future-proof your fitness business.

7 steps to build a future-ready Instructor team

Jo Bryce

Instructor Insights

October 16, 2025

7 steps to build a future-ready Instructor team

Future-proof your fitness club with a skilled instructor team. Follow seven practical steps to recruit, train, and retain top talent.

Democratizing strength training: The golden opportunity for club growth

Jo Bryce

Acquisition & Retention

October 15, 2025

Democratizing strength training: The golden opportunity for club growth

Discover how democratizing strength training can drive club growth. Learn why accessible, community-focused programs like BODYPUMP HEAVY boost engagement and retention.

Video: 7 tips for the perfect program launch

Les Mills

Acquisition & Retention

September 19, 2025

Video: 7 tips for the perfect program launch

Discover how to launch fitness programs effectively with these seven proven tips. Drive participation and long-term success.

Les Mills

Acquisition & Retention

September 15, 2025

Infographic: Impact of Les Mills on average length of stay

Article looking at the impact Les Mills programs have on length of stay

Les Mills

Acquisition & Retention

September 15, 2025

5 smart moves to optimize your studio

What does it take to optimize your group training offering? Based on nearly 60 years of experience, the Les Mills Group Fitness Management (GFM) course offers a tried and tested blueprint for success. Here’s a snapshot of five key plays to start shaping up your studio.

How to inspire your members with an epic new program launch

Les Mills

Case Studies

September 15, 2025

How to inspire your members with an epic new program launch

Launching a new workout is a chance to excite existing members and win over new fans, but what’s the best way to go about it? Fresh off the back of launching LES MILLS CONQUER™ and LES MILLS CEREMONY™, the team at legendary Irish chain West Wood Club share their tips for success.

Parkwood Leisure extends Les Mills partnership

Les Mills UK

Club of the Month

September 15, 2025

Parkwood Leisure extends Les Mills partnership

A new phase of collaboration will expand innovative programming, enhance member experience, and continue driving retention across Parkwood’s 80+ UK leisure facilities.

Video: Which area of your club drives the biggest returns?

Les Mills

Acquisition & Retention

September 1, 2025

Research & Insights

Pedal Power: How Bay Club quadrupled group cycle attendance

Case study about how to grow group fitness attendance with cycle classes

From members to motivators: Operator hacks for recruiting Instructors

Mel Tempest talks us through identifying new Instructors from class participants.

The university driving student Instructor growth and attendance with on-trend programming

University of Iowa drives growth in Instructors and gym attendance with thoughtful programs.

5 game-changing fitness learnings from 2025

2025 was a year of rich insights for fitness operators. From identifying clubs’ most valuable members to harnessing the power of habits and community, here are five standout lessons that helped move the dial.

Woughton Leisure in Milton Keynes sets the standard for Quarterly Les Mills launch events.

The club’s recent launch event attracted over 140 participants and drove a 20% increase in new sign-ups the following week with the majority of attendees booking their next class within 48 hours.

How HVLP operator EōS builds community by challenging members to lift heavy

How HVLP operator EōS builds community by challenging members to lift heavy.

Infographic: How to spot your next Instructor in club

Discover key traits to look for when spotting your next instructor in-club. Build a skilled team and future-proof your fitness business.

7 steps to build a future-ready Instructor team

Future-proof your fitness club with a skilled instructor team. Follow seven practical steps to recruit, train, and retain top talent.

Democratizing strength training: The golden opportunity for club growth

Discover how democratizing strength training can drive club growth. Learn why accessible, community-focused programs like BODYPUMP HEAVY boost engagement and retention.

Video: 7 tips for the perfect program launch

Discover how to launch fitness programs effectively with these seven proven tips. Drive participation and long-term success.

Infographic: Impact of Les Mills on average length of stay

Article looking at the impact Les Mills programs have on length of stay

5 smart moves to optimize your studio

What does it take to optimize your group training offering? Based on nearly 60 years of experience, the Les Mills Group Fitness Management (GFM) course offers a tried and tested blueprint for success. Here’s a snapshot of five key plays to start shaping up your studio.

How to inspire your members with an epic new program launch

Launching a new workout is a chance to excite existing members and win over new fans, but what’s the best way to go about it? Fresh off the back of launching LES MILLS CONQUER™ and LES MILLS CEREMONY™, the team at legendary Irish chain West Wood Club share their tips for success.

Parkwood Leisure extends Les Mills partnership

A new phase of collaboration will expand innovative programming, enhance member experience, and continue driving retention across Parkwood’s 80+ UK leisure facilities.

Video: Which area of your club drives the biggest returns?

Learn where to focus for the biggest returns in your fitness club. This guide reveals key areas that drive growth and engagement.