Research & Insights
Emma Hogan
Fitness Trends
July 15, 2024
Introducing LES MILLS SHAPES: The bang-on-trend boutique workout lighting up timetables
Erin Maw, the fitness mastermind behind LES MILLS GRIT™ and LES MILLS STRENGTH DEVELOPMENT™, has cooked up a new workout combining the choicest cuts of the hottest training trends. She explains why LES MILLS SHAPES™ is designed to delight younger members and send them streaming into the studio.
Jak Phillips
Audience Insights
June 11, 2024
How this pioneering chain uses data to drive group fitness numbers
Despite launching their fitness facility in the midst of a pandemic, the team behind Germany’s 20 “20 have combined determination with innovation to build a promising business. Tobias Unger and Melanie Schäfer share their unique sporting philosophy and explain why outdoor workouts will be key to the 20 “20 concept through COVID and beyond.
Jak Phillips
Acquisition & Retention
June 6, 2024
Brave new workout world: Retention Guru Dr Paul Bedford explains why clubs will never be the same again
Retention Guru Dr Paul Bedford on the seismic shifts shaking up the fitness landscape, the double-edged sword of the strength training trend and the forgotten art that could transform clubs’ fortunes.
Jak Phillips
Fitness Trends
May 22, 2024
8 fundamentals for designing a dynamite fitness studio
Great studio design is essential for elevating the in-club experience and inspiring members to march through your doors. So what does it take to create an awe-inspiring space that members can’t wait to sweat in? Based on key insights and expert advice, here are 8 secrets for designing a killer workout studio to drive your club’s success.
Jo Bryce
Acquisition & Retention
May 15, 2024
7 top tips for creating a killer class timetable
A thriving group training studio is the beating heart of the retention strategy for successful clubs – and it all starts with a rock-solid timetable. Here are 7 simple steps towards creating an irresistible timetable.
Les Mills
Case Studies
April 5, 2024
This bold new gym concept wants to democratize boutique fitness
Fusing classic health club community values with lashings of new-school glamour, Coach Gyms is on a mission to bring boutique fitness to the masses. Founder and CEO Stuart Perrin gives us the lowdown on his bold new concept.
Phillip Mills
Instructor Insights
April 5, 2024