Research & Insights
Les Mills
Acquisition & Retention
October 24, 2024
Infographic: How to build retention-boosting habits
50% of new members leave their club within the first six months, meaning operators must spend big on member marketing just to stand still. As clubs prepare for an influx of new members in January, how we help them start working out will be key to stopping them from walking out soon after, setting the foundations for sustainable growth.
Jo Bryce
Instructor Insights
September 18, 2024
Landmark report offers solutions to industry’s recruitment challenges
One of the most pressing issues facing club operators is attracting the next generation of group training Instructors. A new report sets out to tackle misconceptions and provide an actionable blueprint for operators to recruit up-and-coming talent.
Emma Hogan
Acquisition & Retention
August 20, 2024
Pilates reimagined: A fresh take on the timeless training style
LES MILLS PILATES™ re-imagines the classic training style in an exciting new format to help clubs attract younger members with a boutique offering. The team behind the program explain what clubs can expect.
Emma Hogan
Fitness Trends
July 15, 2024
Introducing LES MILLS SHAPES: The bang-on-trend boutique workout lighting up timetables
Erin Maw, the fitness mastermind behind LES MILLS GRIT™ and LES MILLS STRENGTH DEVELOPMENT™, has cooked up a new workout combining the choicest cuts of the hottest training trends. She explains why LES MILLS SHAPES™ is designed to delight younger members and send them streaming into the studio.
Jak Phillips
Audience Insights
June 11, 2024
How this pioneering chain uses data to drive group fitness numbers
Despite launching their fitness facility in the midst of a pandemic, the team behind Germany’s 20 “20 have combined determination with innovation to build a promising business. Tobias Unger and Melanie Schäfer share their unique sporting philosophy and explain why outdoor workouts will be key to the 20 “20 concept through COVID and beyond.
Jak Phillips
Acquisition & Retention
June 6, 2024
Brave new workout world: Retention Guru Dr Paul Bedford explains why clubs will never be the same again
Retention Guru Dr Paul Bedford on the seismic shifts shaking up the fitness landscape, the double-edged sword of the strength training trend and the forgotten art that could transform clubs’ fortunes.
Jak Phillips
Fitness Trends
May 22, 2024
8 fundamentals for designing a dynamite fitness studio
Great studio design is essential for elevating the in-club experience and inspiring members to march through your doors. So what does it take to create an awe-inspiring space that members can’t wait to sweat in? Based on key insights and expert advice, here are 8 secrets for designing a killer workout studio to drive your club’s success.
Jo Bryce
Acquisition & Retention
May 15, 2024