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Research & Insights

Acquisition & Retention
Audience Insights
Case Studies
Fitness Trends
Instructor Insights
Research
Stronger for longer: The new member mindset for 2023
Jo Bryce
Research
April 5, 2024

Stronger for longer: The new member mindset for 2023

Sustainability: Why it matters for fitness
Les Mills
Fitness Trends
April 5, 2024

Sustainability: Why it matters for fitness

Stretch targets: Tapping into the Pilates trend
Jo Bryce
Fitness Trends
April 5, 2024

Stretch targets: Tapping into the Pilates trend

Pilates and stretch workouts are firmly back in vogue. Attracted by the lure of rigorous muscle training combined with dynamic stretch work, younger members are driving the resurgence and taking to the format in droves. So how should clubs tap into this red-hot trend?

New fitness research reveals why people choose indoor cycling classes
Jak Phillips
Audience Insights
April 5, 2024

New fitness research reveals why people choose indoor cycling classes

The number one reason why people choose an indoor cycling class. Fresh industry research has revealed a raft of key consumer insights for the fast-growing indoor cycling segment. We dig deep into the findings and explore how clubs can capitalise to pack out their cycle studio.

Les Mills – Learnings from 50 years in group fitness
Les Mills
Case Studies
April 5, 2024

Les Mills – Learnings from 50 years in group fitness

As the world’s largest group fitness provider turns 50, three generations of the Les Mills family tell their remarkable story of struggle, success and striving for a fitter planet.

Making sense of the metaverse: A new frontier for fitness?
Jak Phillips
Fitness Trends
April 5, 2024

Making sense of the metaverse: A new frontier for fitness?

Landmark report lifts the lid on Gen Z fitness
Jak Phillips
Fitness Trends
April 5, 2024

Landmark report lifts the lid on Gen Z fitness

A new global report – Gen Z Fitness: Cracking the code – provides a comprehensive picture of what Gen Z want from a workout and how to engage this key demographic. From the trends making them move, to the barriers holding them back, we surface 7 key Gen Z insights every club needs to know.

Member referrals: 8 surefire steps for clubs to win new joiners
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April 5, 2024

Member referrals: 8 surefire steps for clubs to win new joiners

Infographic: What do Gen Z want from a gym?
Les Mills
Audience Insights
April 5, 2024

Infographic: What do Gen Z want from a gym?

Gen Z are the largest generation ever and new research reveals that half of them are ready to start exercising. So what are the key expectations clubs must meet if they want to win their business?

Infographic: What is Omnifitness?
Les Mills
Fitness Trends
April 5, 2024

Infographic: What is Omnifitness?

Imported item 98
Les Mills
Case Studies
April 5, 2024

Imported item 98

How will indoor cycling fare in 2023?
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April 5, 2024

How will indoor cycling fare in 2023?

How will fit-tech shape the future of gyms?
Les Mills
Audience Insights
April 5, 2024

How will fit-tech shape the future of gyms?

Interview with Les Mills Media CEO Jean-Michel Fournier on how fit-tech will shape the future of gyms?

How much High Intensity Interval Training (HIIT) is too much?
Sarah Shortt
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April 5, 2024

How much High Intensity Interval Training (HIIT) is too much?

How to attract rockstar Instructors
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April 5, 2024

How to attract rockstar Instructors