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Research
How will fit-tech shape the future of gyms?
Les Mills
Audience Insights
April 5, 2024

How will fit-tech shape the future of gyms?

Interview with Les Mills Media CEO Jean-Michel Fournier on how fit-tech will shape the future of gyms?

How much High Intensity Interval Training (HIIT) is too much?
Sarah Shortt
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April 5, 2024

How much High Intensity Interval Training (HIIT) is too much?

How to attract rockstar Instructors
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No items found.
April 5, 2024

How to attract rockstar Instructors

How Portugal's most successful chain used virtual to turbocharge its group fitness
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No items found.
April 5, 2024

How Portugal's most successful chain used virtual to turbocharge its group fitness

Five ways to create a hot cycle studio
Les Mills
Fitness Trends
April 5, 2024

Five ways to create a hot cycle studio

Cycling boutiques have mastered the art of creating environments so emotionally and socially engaging that customers want to be there. Here’s how.

Fitness in focus: 6 things we learned in 2023
Jo Bryce
Fitness Trends
April 5, 2024

Fitness in focus: 6 things we learned in 2023

Five reasons why HIIT remains the red hot fitness trend
Les Mills
Fitness Trends
April 5, 2024

Five reasons why HIIT remains the red hot fitness trend

One smart decision and strong execution helped this YMCA boost monthly revenue by US$27K
Jak Phillips
Case Studies
December 20, 2023

One smart decision and strong execution helped this YMCA boost monthly revenue by US$27K

Case study looking at how One smart decision and strong execution helped this YMCA boost monthly revenue by US$27K

8 key fitness trends for clubs in 2024
Jak Phillips
Fitness Trends
December 12, 2023

8 key fitness trends for clubs in 2024

Article looking at 8 key fitness trends for clubs in 2024

Hot and heavy: A new take on strength training
Emma Hogan
Acquisition & Retention
November 21, 2023

Hot and heavy: A new take on strength training

Erin Maw and Ben Main, the dynamic duo behind some of Les Mills’ most thrilling workouts, explain how clubs can meet surging member demand for strength training through LES MILLS FUNCTIONAL STRENGTH™

5 ways to win Gen Z gym members by hacking influencer culture
Jo Bryce
Acquisition & Retention
September 24, 2023

5 ways to win Gen Z gym members by hacking influencer culture

Social media influencer culture is a massive driver of Gen Z purchasing decisions – particularly when it comes to fitness. Here’s how your facility can tap into Gen Z’s love of influencers to win new followers – and members.

“As sticky as your favorite Netflix series.” How The Edge Fitness Clubs is filling studios with on-trend strength programming
Jo Bryce
Case Studies
September 24, 2023

“As sticky as your favorite Netflix series.” How The Edge Fitness Clubs is filling studios with on-trend strength programming

Case study article explaining how The Edge Fitness Clubs launched LES MILLS Strength Development and the success it's achieved.

Village Gyms taps into strength training trend to turbocharge member attendance and engagement
Jo Bryce
Case Studies
August 21, 2023

Village Gyms taps into strength training trend to turbocharge member attendance and engagement

Case study article explaining how launch of LES MILLS Strength Development sees Village Gyms achieved up to 95% average class occupancy, while over half of participants increased their overall club attendance.

Infographic: Gen Z training trends
Les Mills
Audience Insights
August 21, 2023

Infographic: Gen Z training trends

Two paticipants

Infographic: Mapping the untapped market
Les Mills
Audience Insights
August 3, 2023

Infographic: Mapping the untapped market

Gen Z are the largest generation ever and new research reveals that half of them are ready to start exercising. So how can clubs win with this untapped market? And what barriers must they break down to help Gen Z through the front door?