Research & Insights
Les Mills
Fitness Trends
February 22, 2023
Infographic: The anatomy of Gen Z
Gen Z represent a key battleground for club operators, but engaging them remains a challenge. So what do they want from a fitness experience? And how can clubs leverage these insights to win with this vital demographic? Let’s take a look.
Les Mills
Fitness Trends
January 16, 2023
7 ways to raise revenue through your club’s studio
A well-executed group training strategy could be the difference between a good year and a great one for your facility’s bottom line. Here are seven simple steps for driving additional revenue through group training.
.webp)
Jo Bryce
Case Studies
October 31, 2022
How this YMCA grew membership 88% after introducing Virtual classes
Going 24/7 and introducing Virtual classes has been a game-changer for Gisborne YMCA. Membership has almost doubled for their Les Mills Membership, Virtual classes now account for a quarter of all visits to classes, while at the same time live class attendance has jumped 50%. Group Fitness Manager Frauke Nieschmidt shares the secrets to their success.
Les Mills
Case Studies
October 19, 2022
Princeton Club’s Omnifitness strategy is driving member loyalty
Since opening its first facility 35 years ago, Princeton Club has been committed to improving the lives of its members and creating a better tomorrow. President Andy Haugen shares secrets to the clubs’ success and explains how their Omnifitness approach keeps members with them for longer.
Jak Phillips
Acquisition & Retention
August 16, 2022
How to reap the rewards of the September fitness surge
Always a key month in the club calendar, macroeconomic factors mean this September could be crucial for accelerating recoveries and setting a platform for long-term success. But with fitness competition now fiercer than ever, how can clubs stand out from the crowd, while staying true to their brand and current members? Here are 8 key plays.
Jak Phillips
Research
June 20, 2022
In club vs digital: What’s the most effective way to work out?
A new study from the Les Mills Research Lab compares exertion and enjoyment levels between a live class in the gym and two digital formats (livestream and Video on Demand) of the same workout, bringing hard facts to the hotly-contested live vs digital debate.
Luke Tumaru
Acquisition & Retention
May 16, 2022