Research & Insights
Jo Bryce
Acquisition & Retention
September 24, 2023
5 ways to win Gen Z gym members by hacking influencer culture
Social media influencer culture is a massive driver of Gen Z purchasing decisions – particularly when it comes to fitness. Here’s how your facility can tap into Gen Z’s love of influencers to win new followers – and members.
Jo Bryce
Case Studies
August 21, 2023
Village Gyms taps into strength training trend to turbocharge member attendance and engagement
Case study article explaining how launch of LES MILLS Strength Development sees Village Gyms achieved up to 95% average class occupancy, while over half of participants increased their overall club attendance.
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Les Mills
Audience Insights
August 3, 2023
Infographic: Mapping the untapped market
Gen Z are the largest generation ever and new research reveals that half of them are ready to start exercising. So how can clubs win with this untapped market? And what barriers must they break down to help Gen Z through the front door?
Jo Bryce
Audience Insights
July 23, 2023
The untapped market: How clubs can grab their share
As the largest generation ever, Gen Z will have a bigger impact on the fitness market than any other group. And with 50% of them eager to start exercising, clubs face a once-in-a-generation opportunity to turbocharge their membership. So where should they start? Here are 5 top tips for winning the untapped Gen Z market.
Les Mills
Instructor Insights
June 19, 2023
5 rules for recruiting rockstar Instructors
Arguably the single biggest factor in the success of your club, rockstar Instructors have the ability to send your membership numbers soaring. But what do they look like, and where can you find them in the middle of a global labor shortage? Here are our 5 golden rules for recruiting the next generation of rockstars.
Les Mills
Audience Insights
June 19, 2023
