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Right now, most cycle studios sit empty 80% of the day. Yours might be one of them. With only two or three cycle classes a day, you could be missing out on up to US $180,000 a year in revenue. But give your members more options to ride and you can drive more value from your cycle studio.
While cycle studios sit empty in traditional clubs, cycle boutiques are taking potential business, running close to capacity and attracting thousands of customers who pay premium prices. They earn more than twice as much per month per member.
So how do they keep their studios full?
Driving the appeal of boutiques, especially for the millennials (aged 18-34), is sophisticated marketing, cool branding and exceptional experiences. They’re winning customers, fast. In the US 42% of fitness facility members in the USA attend a boutique - double the numbers from 2014.
Your business can buck the trend. We can help you maximize the utilization of your cycle studio by adding HIIT, virtual and IMMERSIVE FITNESS™ classes backed by the appeal of the LES MILLS™ brand. It’s time to shift gear, become more competitive and win back market share.
LES MILLS cycle programs can answer four consumer needs:
LES MILLS SPRINT™ is 30 minutes of HIIT, proven to give fast results
THE TRIP™ is an immersive and innovative 40 minute workout
RPM™ is a tried and tested cardio workout that gets you fit fast
RPM Virtual is the virtual format of the live RPM program
With a few simple changes, you can transform what you offer your members and put all the benefits of a LES MILLS partnership to work for you:
1. Give exercise and programming prescription at point of sale
2. Deliver scientific programming
3. Use experiential technology
4. Offer and promote complementary programs
You have a lot to deliver for your members already. Do you also have the time, money and energy to build an in-demand cycling brand and produce world-class, research-backed programs?
Partnering with us means you don’t have to. We've got the resources, insights and programs you need to keep your cycle studio full. We blend music, exercise and science to help people fall in love with fitness.
Our cutting edge programs raise the bar thanks to a global team of creative directors, university researchers, doctors, sports scientists and music professionals. We refresh the music and moves in all our workouts every three months to stay ahead of the game and provide your members with optimal motivation and results.
We know cycle studios. We can draw on years of international experience to help you choose the right studio design, sound, screens, lights, technology and bikes.
We can provide everything you need to create a visually appealing cycle studio too, including high definition imagery and video content for a virtual platform.
All of our programs are backed by strong, professionally marketed brands and all associated resources to build demand for your improved cycle offering.
As with all LES MILLS programs, we’ll provide you with resources to educate, excite and engage your members through all steps of your customer experience journey.
Learn more about our marketing support here.
Ready to spark a revolution in your business? Talk to us today about how we can help you transform your offering and drive more value from your cycle studio.
Or join our insight seminar: Cycle Studios - The missed opportunity. BOOK YOUR FREE SPACE.