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Become a millennial magnet

Find out how to give your club a competitive edge Get success roadmap

Ready to find out how to fill your empty studio?

West Wood Gym Clontarf now gets 55% higher Group attendance every week... And on average, total club visits are up 42%.

– West Wood Case Study, IHRSA

Boost your appeal to millennials

Keeping your club competitive means targeting millennial audiences. Why? Because as 50% of the current gym-going population, they’re your biggest group of potential long term members.

Cycle studios hold huge appeal for the millennial audience, and could be your key to attracting and keeping them for your club. So how do you make the most of it? LES MILLS is a good start. We've got the resources, insights and programmes you need to keep your cycle studio full.

Download the roadmap to cycling success

Simply fill out your details and we will email you 'The Roadmap to Cycling Success', so you can buck the trend and transform your cycle studio. It includes exclusive insights into the fitness industry and a strategic guide to maximising your profitability. Get your copy now.

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Why Les Mills?

HOW WE CAN HELP YOU BUILD A STRONGER CLUB