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Acquisition & Retention
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Case Studies
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Research
Driving retention with empowered Instructors: O2 Fitness launches pioneering mentorship scheme
Jo Bryce
Case Studies
April 7, 2025

Driving retention with empowered Instructors: O2 Fitness launches pioneering mentorship scheme

Case study looking at how O2 Fitness is inspiring instructors with a pioneering mentorship scheme

Celebrating 10 Years of THE TRIP – An Immersive Fitness Revolution
Les Mills Nordic
Acquisition & Retention
March 31, 2025

Celebrating 10 Years of THE TRIP – An Immersive Fitness Revolution

Celebrating 10 Years of THE TRIP – An Immersive Fitness Revolution

Video: How clubs can leverage AI to drive success
Les Mills
Acquisition & Retention
March 24, 2025

Video: How clubs can leverage AI to drive success

Video about how clubs can leverage AI to drive success

How your club can win in the New Age of Group Training
Jo Bryce
Fitness Trends
March 24, 2025

How your club can win in the New Age of Group Training

Article looking at how clubs can win in the New Age of Group Training

Beyond ChatGPT: How clubs can attract high-value members with AI
Jak Phillips
Acquisition & Retention
March 24, 2025

Beyond ChatGPT: How clubs can attract high-value members with AI

Article about how clubs can attract high-value members with AI

Movements
Les Mills
Club of the Month
March 18, 2025

Movements

Movements is an independently owned “non-traditional gym” in the town of Market Harborough, Leicestershire, with an offering of over 40+ group training classes per week including Signature Programmes like BODYPUMP, BODYCOMBAT, LES MILLS GRIT.

Video: How will the club market evolve in the next few years?
Les Mills
Acquisition & Retention
March 14, 2025

Video: How will the club market evolve in the next few years?

Video about how the club market will evolve in the next few years

Recruitment hacks: 5 ways to scout your studio for new Instructors
Jo Bryce
Instructor Insights
February 19, 2025

Recruitment hacks: 5 ways to scout your studio for new Instructors

Article about how clubs can scout their studio for new Instructors

How your club can tap into the glucose monitoring boom
Jo Bryce
Research
February 19, 2025

How your club can tap into the glucose monitoring boom

Inside Martin Seibold’s bold strategy to grow LifeFit Group by 79% in four years
Jak Phillips
Acquisition & Retention
February 13, 2025

Inside Martin Seibold’s bold strategy to grow LifeFit Group by 79% in four years

Martin Seibold reveals how LifeFit Group is driving attendance, retention, and growth through group exercise, instructor education, and a positive approach to industry disruption.

Introducing LES MILLS CEREMONY: A seamless boutique solution to turbocharge your timetable
Emma Hogan
Fitness Trends
January 30, 2025

Introducing LES MILLS CEREMONY: A seamless boutique solution to turbocharge your timetable

LES MILLS CEREMONY™ is a boutique solution proven to send studio numbers soaring and boost your club's bottom line. We spoke to Rob Lee and Khiran Huston, from the Les Mills Creative Team, to find out what’s so special about this new spin on functional circuit training.

Win young people by helping ease their stress
Emma Hogan
Case Studies
January 23, 2025

Win young people by helping ease their stress

Article about how clubs can win young people by helping ease their stress

Wellness Wrapped: Fresh research reveals the 2025 member mindset
Jo Bryce
Research
January 23, 2025

Wellness Wrapped: Fresh research reveals the 2025 member mindset

A recent survey from Life Time Fitness discovered that 99% of respondents felt happier after working out - so far, so obvious? Or are exercisers emerging from a deep-set mentality shift? Check out this round-up of the latest research to stay ahead in 2025.

Infographic: Next Gen Motivations to become an Instructor
Les Mills
Instructor Insights
January 23, 2025

Infographic: Next Gen Motivations to become an Instructor

How Fitness & Lifestyle Group is inspiring new audiences with group training
Jak Phillips
Case Studies
January 23, 2025

How Fitness & Lifestyle Group is inspiring new audiences with group training

Case study looking at how Fitness & Lifestyle Group is inspiring new audiences with group training