Research & Insights
.webp)
Jo Bryce
Acquisition & Retention
November 18, 2024
The secret to boosting new member attendance 200% this January
A new year brings big opportunities for clubs to accelerate success, but it’s no use winning new members in January if they’re walking out by March. A new study from the Les Mills Lab and Iowa State University has revealed two simple steps clubs can action to set members up for long-term success and boost lifetime value.
Les Mills
Acquisition & Retention
October 30, 2024
Peak performance: How to keep members sweet when your club’s at full capacity
January is the busiest and most profitable time of the year for most clubs, but a jam-packed facility poses its own set of challenges. Surging demand can spark lengthy queues on the gym floor, leaving members frustrated. How can operators tackle these bottlenecks to spread footfall, maintain member engagement, and maximize their clubs’ profitability?
Les Mills
Acquisition & Retention
October 24, 2024
Infographic: How to build retention-boosting habits
50% of new members leave their club within the first six months, meaning operators must spend big on member marketing just to stand still. As clubs prepare for an influx of new members in January, how we help them start working out will be key to stopping them from walking out soon after, setting the foundations for sustainable growth.
Jo Bryce
Instructor Insights
September 18, 2024
Landmark report offers solutions to industry’s recruitment challenges
One of the most pressing issues facing club operators is attracting the next generation of group training Instructors. A new report sets out to tackle misconceptions and provide an actionable blueprint for operators to recruit up-and-coming talent.
Emma Hogan
Acquisition & Retention
August 20, 2024
Pilates reimagined: A fresh take on the timeless training style
LES MILLS PILATES™ re-imagines the classic training style in an exciting new format to help clubs attract younger members with a boutique offering. The team behind the program explain what clubs can expect.
Emma Hogan
Fitness Trends
July 15, 2024
Introducing LES MILLS SHAPES: The bang-on-trend boutique workout lighting up timetables
Erin Maw, the fitness mastermind behind LES MILLS GRIT™ and LES MILLS STRENGTH DEVELOPMENT™, has cooked up a new workout combining the choicest cuts of the hottest training trends. She explains why LES MILLS SHAPES™ is designed to delight younger members and send them streaming into the studio.
Jak Phillips
Audience Insights
June 11, 2024
