Learn more

Research & Insights

Acquisition & Retention
Audience Insights
Case Studies
Fitness Trends
Instructor Insights
Research
West Wood clubs increases attendance by 30% with industry gold standard education
Jo Bryce
Case Studies
June 2, 2025

West Wood clubs increases attendance by 30% with industry gold standard education

Case study looking at how West Wood Clubs increased attendance by 30% after taking the GFM course

A prospect in every class: How clubs can recruit more Instructors from within
Jo Bryce
Instructor Insights
May 16, 2025

A prospect in every class: How clubs can recruit more Instructors from within

Article looking at how clubs can support members to become group training Instructors

Salt Ayre
Les Mills Nordic
Club of the Month
May 15, 2025

Salt Ayre

Salt Ayre Leisure Centre in Lancaster is delivering on its promise of inclusive, community-driven fitness for all. Most recently, the centre has been harnessing the power of group training to drive impressive results. Thanks to a series of Les Mills quarterly launch events, the club has seen a 20% increase in regular class attendance and a 25% uplift in member retention compared to the previous year.

West Wood clubs increases attendance by 30% with industry gold standard education
Jo Bryce
Case Studies
May 7, 2025

West Wood clubs increases attendance by 30% with industry gold standard education

West Wood Clubs increased attendance by 30% with industry-leading education. Explore how investing in instructor training drives growth and retention.

Landmark research reveals impact of a gym membership on your life expectancy
Emma Hogan
Research
April 28, 2025

Landmark research reveals impact of a gym membership on your life expectancy

One of the most pressing issues facing club operators is attracting the next generation of group training Instructors. A new report sets out to tackle misconceptions and provide an actionable blueprint for operators to recruit up-and-coming talent.

Video: Phillip Mills on Group Training trends
Les Mills
Fitness Trends
April 22, 2025

Video: Phillip Mills on Group Training trends

Phillip Mills shares the latest group training trends from NZ clubs

Video: How to convert PTs to group training Instructors
Les Mills
Instructor Insights
April 22, 2025

Video: How to convert PTs to group training Instructors

Video looking at how clubs can convert PTs to group training Instructors

The Jubilee Sports Centre
Les Mills Nordic
Club of the Month
April 15, 2025

The Jubilee Sports Centre

The Jubilee Sports Centre at University of Southampton is delivering on its mission to make fitness, sports, and wellness accessible for everyone. By fully embracing omnifitness, the club supports students to train between lectures or whenever suits their lifestyle best.

Driving retention with empowered Instructors: O2 Fitness launches pioneering mentorship scheme
Jo Bryce
Case Studies
April 7, 2025

Driving retention with empowered Instructors: O2 Fitness launches pioneering mentorship scheme

Case study looking at how O2 Fitness is inspiring instructors with a pioneering mentorship scheme

Celebrating 10 Years of THE TRIP – An Immersive Fitness Revolution
Les Mills Nordic
Acquisition & Retention
March 31, 2025

Celebrating 10 Years of THE TRIP – An Immersive Fitness Revolution

Celebrating 10 Years of THE TRIP – An Immersive Fitness Revolution

Video: How clubs can leverage AI to drive success
Les Mills
Acquisition & Retention
March 24, 2025

Video: How clubs can leverage AI to drive success

Video about how clubs can leverage AI to drive success

How your club can win in the New Age of Group Training
Jo Bryce
Fitness Trends
March 24, 2025

How your club can win in the New Age of Group Training

Article looking at how clubs can win in the New Age of Group Training

Beyond ChatGPT: How clubs can attract high-value members with AI
Jak Phillips
Acquisition & Retention
March 24, 2025

Beyond ChatGPT: How clubs can attract high-value members with AI

Article about how clubs can attract high-value members with AI

Movements
Les Mills
Club of the Month
March 18, 2025

Movements

Movements is an independently owned “non-traditional gym” in the town of Market Harborough, Leicestershire, with an offering of over 40+ group training classes per week including Signature Programmes like BODYPUMP, BODYCOMBAT, LES MILLS GRIT.

Video: How will the club market evolve in the next few years?
Les Mills
Acquisition & Retention
March 14, 2025

Video: How will the club market evolve in the next few years?

Video about how the club market will evolve in the next few years