Research & Insights

Les Mills UK
Club of the Month
November 4, 2025
Woughton Leisure in Milton Keynes sets the standard for Quarterly Les Mills launch events.
The club’s recent launch event attracted over 140 participants and drove a 20% increase in new sign-ups the following week with the majority of attendees booking their next class within 48 hours.

Les Mills
Acquisition & Retention
September 15, 2025
5 smart moves to optimize your studio
What does it take to optimize your group training offering? Based on nearly 60 years of experience, the Les Mills Group Fitness Management (GFM) course offers a tried and tested blueprint for success. Here’s a snapshot of five key plays to start shaping up your studio.

Les Mills
Case Studies
September 15, 2025
How to inspire your members with an epic new program launch
Launching a new workout is a chance to excite existing members and win over new fans, but what’s the best way to go about it? Fresh off the back of launching LES MILLS CONQUER™ and LES MILLS CEREMONY™, the team at legendary Irish chain West Wood Club share their tips for success.

Les Mills
Acquisition & Retention
July 16, 2025










