Research & Insights
Jak Phillips
Acquisition & Retention
June 6, 2024
Brave new workout world: Retention Guru Dr Paul Bedford explains why clubs will never be the same again
Retention Guru Dr Paul Bedford on the seismic shifts shaking up the fitness landscape, the double-edged sword of the strength training trend and the forgotten art that could transform clubs’ fortunes.
Jak Phillips
Fitness Trends
May 22, 2024
8 fundamentals for designing a dynamite fitness studio
Great studio design is essential for elevating the in-club experience and inspiring members to march through your doors. So what does it take to create an awe-inspiring space that members can’t wait to sweat in? Based on key insights and expert advice, here are 8 secrets for designing a killer workout studio to drive your club’s success.
Jo Bryce
Acquisition & Retention
May 15, 2024
7 top tips for creating a killer class timetable
A thriving group training studio is the beating heart of the retention strategy for successful clubs – and it all starts with a rock-solid timetable. Here are 7 simple steps towards creating an irresistible timetable.
Les Mills
Case Studies
April 5, 2024
This bold new gym concept wants to democratize boutique fitness
Fusing classic health club community values with lashings of new-school glamour, Coach Gyms is on a mission to bring boutique fitness to the masses. Founder and CEO Stuart Perrin gives us the lowdown on his bold new concept.
Phillip Mills
Instructor Insights
April 5, 2024
The secrets to creating a great group fitness Instructor
A single great group fitness Instructor is able to attract and retain hundreds of members. A great team of Instructors can be the inspiring face of your business, bringing in thousands of members over time. But a good team needs great management, to help them work at their best. Investing time and resources into a high-quality Instructor team is something clubs will see significant returns on in the long-run.
Jo Bryce
Fitness Trends
April 5, 2024