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Research
New fitness research reveals why people choose indoor cycling classes
Jak Phillips
Audience Insights
April 5, 2024

New fitness research reveals why people choose indoor cycling classes

The number one reason why people choose an indoor cycling class. Fresh industry research has revealed a raft of key consumer insights for the fast-growing indoor cycling segment. We dig deep into the findings and explore how clubs can capitalise to pack out their cycle studio.

Les Mills – Learnings from 50 years in group fitness
Les Mills
Case Studies
April 5, 2024

Les Mills – Learnings from 50 years in group fitness

As the world’s largest group fitness provider turns 50, three generations of the Les Mills family tell their remarkable story of struggle, success and striving for a fitter planet.

Making sense of the metaverse: A new frontier for fitness?
Jak Phillips
Fitness Trends
April 5, 2024

Making sense of the metaverse: A new frontier for fitness?

Landmark report lifts the lid on Gen Z fitness
Jak Phillips
Fitness Trends
April 5, 2024

Landmark report lifts the lid on Gen Z fitness

A new global report – Gen Z Fitness: Cracking the code – provides a comprehensive picture of what Gen Z want from a workout and how to engage this key demographic. From the trends making them move, to the barriers holding them back, we surface 7 key Gen Z insights every club needs to know.

Member referrals: 8 surefire steps for clubs to win new joiners
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April 5, 2024

Member referrals: 8 surefire steps for clubs to win new joiners

Infographic: What do Gen Z want from a gym?
Les Mills
Audience Insights
April 5, 2024

Infographic: What do Gen Z want from a gym?

Gen Z are the largest generation ever and new research reveals that half of them are ready to start exercising. So what are the key expectations clubs must meet if they want to win their business?

Infographic: What is Omnifitness?
Les Mills
Fitness Trends
April 5, 2024

Infographic: What is Omnifitness?

Imported item 98
Les Mills
Case Studies
April 5, 2024

Imported item 98

How will indoor cycling fare in 2023?
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April 5, 2024

How will indoor cycling fare in 2023?

How will fit-tech shape the future of gyms?
Les Mills
Audience Insights
April 5, 2024

How will fit-tech shape the future of gyms?

Interview with Les Mills Media CEO Jean-Michel Fournier on how fit-tech will shape the future of gyms?

How much High Intensity Interval Training (HIIT) is too much?
Sarah Shortt
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April 5, 2024

How much High Intensity Interval Training (HIIT) is too much?

How to attract rockstar Instructors
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April 5, 2024

How to attract rockstar Instructors

How Portugal's most successful chain used virtual to turbocharge its group fitness
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April 5, 2024

How Portugal's most successful chain used virtual to turbocharge its group fitness

Five ways to create a hot cycle studio
Les Mills
Fitness Trends
April 5, 2024

Five ways to create a hot cycle studio

Cycling boutiques have mastered the art of creating environments so emotionally and socially engaging that customers want to be there. Here’s how.

Fitness in focus: 6 things we learned in 2023
Jo Bryce
Fitness Trends
April 5, 2024

Fitness in focus: 6 things we learned in 2023