LES MILLS Content

The world’s best workouts, hosted by you

Host LES MILLS Content on your club’s app or website
and reap the benefits of a cost-effective digital solution.

FUTURE-PROOF YOUR BUSINESS
WITH AN INTEGRATED IN CLUB AND AT HOME SOLUTION

Your members’ needs are changing. Even pre-Covid, 85% of gym members were already training at home; future-proof your business with an integrated in club and at home offering from the experts in group fitness. Designed to complement your in club offering, LES MILLS Content enables you create meaningful digital AND in person connection with your members.

LES MILLS Content allows you to take ultimate control. Members get easy access to the world’s best workouts, while you keep them within your brand ecosystem.

ENHANCE YOUR MEMBERSHIP OFFERING WITH LES MILLS CONTENT

100+ premium international presenter videos including equipment and non-equipment workouts, technique tips and mindfulness videos with new releases every quarter. Plus, build your own video on demand library of Les Mills workouts featuring your own Instructors.

A cost-effective digital solution

Offer members world-class workouts within your own app or website. Enjoy less up-front cost and no need for ongoing content creation. Plus, music is royalty-free, so no additional music license needed.

Futureproof your business

Build a sustainable business with an integrated fitness solution; create meaningful and long term connection with your members through digital and in person options.

Improve retention

Keep members active and engaged with your facility even if they can’t make it in; combining in club and at-home options keeps your members coming back for more.

Drive acquisition and grow revenue

Attract new members with a digital membership that lead to a full club membership. Set the price and grab your share of the digital fitness dollar.

Instructor

Feature your Instructors in your VOD library

Create a centralised video on demand library of Les Mills workouts, featuring your own Instructors, via LES MILLS Recorded Livestream.

better decisions for your club

Better decisions for your club

Use the data from your digital workouts to maximize opportunities in your in club programme mix and timetable.

The LES MILLS Content programme is exclusive to Les Mills partners. If you'd like to find out how to become a partner then complete the Interested To Know More form below.

LES MILLS CONTENT PROGRAMMES

BODYPUMP

The full-body weights workout, BODYPUMP is for anyone looking to get lean, toned and fit – fast.

BODYCOMBAT

The high-energy, martial arts-inspired, non-contact workout. Punch, kick and strike your way to fitness.

BODYBALANCE

New generation yoga that will improve your mind, your body and your life.

BODYATTACK

The high-energy whole-body fitness class with athletic movements and strength exercises.

LES MILLS GRIT

Our series of 30-minute HIIT workouts, scientifically designed to deliver results through intense athletic training.

LES MILLS CORE

Lean. Strong. Ripped. The ultimate scientific core workout for incredible core definition and sports performance.

LES MILLS RECORDED LIVESTREAM

LES MILLS Recorded Livestream enables you to offer your members a centralised video on demand library of Les Mills workouts, featuring your own Instructors.

  • Feature your own Instructors within your video on demand library to give that ultimate community feel and connection back to your club
  • Deliver a premium and consistent brand experience through a centralised livestream library
  • Your members can playback Instructor videos/classes at their convenience

INTERESTED TO KNOW MORE

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FREQUENTLY ASKED QUESTIONS

General LES MILLS Content

What is LES MILLS Content?

  • LES MILLS Content enables you to offer a video on demand library of Les Mills workouts in your own club’s app or website. LES MILLS Content consists of 100+ premium videos including equipment and non-equipment workouts, technique tips and mindfulness videos with new releases every quarter.
  • As a LES MILLS Content partner you also have access to LES MILLS Recorded Livestream which enables you to build your own video on demand library of Les Mills workouts featuring your own Instructors.
  • In addition, Les Mills obtains royalty free music for LES MILLS Content and LES MILLS Recorded Livestream releases that does not require additional music licensing by partners.

Which programmes and releases are available for LES MILLS Content?

  • 6 programmes are available for LES MILLS Content and LES MILLS Recorded Livestream: BODYPUMP, BODYCOMBAT, BODYBALANCE, BODYATTACK, LES MILLS GRIT, LES MILLS CORE. Multiple formats will available for some releases (e.g. 30min, 45min, 55min).
  • LES MILLS Content will have 100+ videos in total available. The releases will be updated each quarter with the oldest release being retired as the new release is made available. Alongside the main programmes, technique and mindfulness videos will also be available.

Why were these 6 programmes chosen?

The programmes selected have been based on ‘at home’ insights from subscriber usage and behaviours through LES MILLS On Demand and brings together the most popular programmes, formats and a mix of equipment/non-equipment-based programmes.

How frequently will releases be updated?

New releases will be available each quarter, with the oldest releases being removed to keep the size of the library the same.

How is LES MILLS Content different to LES MILLS On Demand?

LES MILLS Content and LES MILLS On Demand both consist of world class workouts from Les Mills. However there are a few key differences:

  • LES MILLS Content has 100+ videos available, vs 1000+ in LES MILLS On Demand.
  • LES MILLS Content can be hosted within a club partner’s own ecosystem on their app or website, whereas LES MILLS On Demand is hosted by Les Mills.
  • Les Mills obtains royalty free music for LES MILLS Content which is different from the licensed songs that are used for LES MILLS On Demand. The use of LES MILLS Content does not require additional music licensing by partners.

What music is used for LES MILLS Recorded Livestream?

Les Mills obtains royalty free music for LES MILLS Content and LES MILLS Recorded Livestream. When creating your LES MILLS Recorded Livestream library you must use this royalty free music supplied to you by Les Mills. You cannot mix and match tracks for LES MILLS Recorded Livestream.

Are there any music licensing requirements?

No – Les Mills obtains royalty free music for LES MILLS Content and LES MILLS Recorded Livestream releases that does not require additional music licensing by partners.

How will LES MILLS Content be supplied?

LES MILLS Content can be supplied in one of 3 ways:

  • Direct to partner - LES MILLS Content can be supplied directly to partners via our cloud to upload into your ecosystem.
  • Via third-party APP – If you work with a third-party APP we can set up an agreement in order for LES MILLS Content to be uploaded directly via the third-party.
  • Via video hosting – we can host the workouts via our platform for you to then integrate into your ecosystem.

Where do we host / how can members access LES MILLS Content?

  • LES MILLS Content and LES MILLS Recorded Livestream is designed to sit within an In- Club APP or web page that members on an additional membership tier would have access to. If you need support and advice on platforms and apps available please speak to your Customer Experience manager.
  • The workouts must sit behind a member log in and cannot be open to public access. (Please note, any recorded versions that are found online that are accessible by the general public will be removed and/or the site blocked).
  • LES MILLS Content and LES MILLS Recorded Livestream must be offered together as part of the same membership journey or tier.

Why can’t we store these in our closed social media groups?

LES MILLS Content and LES MILLS Recorded Livestream are designed to be a member benefit and add value to your memberships. Therefore, needs to sit behind a member log in and not distributed through social media.

What happens if we end our partnership?

If a partner ends their partnership with Les Mills they must remove the related LES MILLS Content and LES MILLS Recorded Livestream videos.

LES MILLS Recorded Livestream

What is LES MILLS Recorded Livestream?

LES MILLS Recorded Livestream enables partners to offer a centralised recorded livestream library of Les Mills workouts to members. Club partners are able to film their own Instructors teaching livestream workouts (using royalty free music for the relevant release supplied by Les Mills, and without tracks being mixed and matched) and then store and host these on their own platform to build a video on demand (VOD) library.

How is LES MILLS Recorded Livestream different to Livestream?

Les Mills obtains royalty-free music for LES MILLS Recorded Livestream and it therefore can be livestreamed and recorded without additional music licensing by partners.

How do we access LES MILLS Recorded Livestream?

  • LES MILLS Recorded Livestream is available to Partners who have a LES MILLS Content partnership (see more above) and will be accessed through their chosen platform or app
  • Partners must also be licensed in the programme that they use with LES MILLS Recorded Livestream e.g. if you have a BODYPUMP and BODYBALANCE license you would only be able to record and store LES MILLS Recorded Livestream BODYPUMP and BODYBALANCE releases.

Why do we need LES MILLS Content to access LES MILLS Recorded Livestream?

LES MILLS Recorded Livestream is an extension of the new LES MILLS Content offering and has been designed to provide additional value to partners building their digital strategy.

Who can teach the programmes?

  • Partners must utilise a certified Les Mills Instructor for the specific programme they are recording. The Instructor must be certified in the specific programme. It is recommended that the instructor is a regular on the timetable to connect your digital and live experience.
  • Partners must also be licensed in the programme that they use with LES MILLS Recorded Livestream

How will the releases be delivered for LES MILLS Recorded Livestream?

The assets for LES MILLS Recorded Livestream will be provided via the Les Mills cloud directly to the Club Partner. The assets will include:

  • Programme Choreography notes
  • Music file
  • Metadata & Thumbnail images
  • Note: No video will be provided as part of the asset pack. Instructors who have purchased the release (or whose club has purchased the release for them) will have access to that release’s Masterclass Video via the Releases App or Portal and the video remains the same. Releases are available for purchase on the portal if the instructor does not already have the masterclass.

The partnering Club will then manage the control and distribution of materials to the Instructors who will be filmed for their LES MILLS Recorded Livestream library

How many recordings of each programme can we store in our LES MILLS Recorded Livestream library?

  • There are no restrictions on the number of releases per programme a partner can record and offer to members.
  • However partners must follow the guidance around programme durations/formats i.e. you cannot create your own cut down versions of a programme.
  • You can only record the releases where materials have been provided

Instructor Questions

Why can’t I build my own LES MILLS Recorded Livestream library?

As with live classes, LES MILLS Recorded Livestream needs to be done with a licensed club. LES MILLS Recorded Livestream is specifically available to club partners licensed for live programs and who have a LES MILLS Content partnership. The music used is slightly different and there are different choreography in some tracks so these are not totally the same releases as you teach. They will not be taught in a live format.

How do I get involved with my club’s LES MILLS Recorded Livestream?

Speak directly to your club about getting involved with their LES MILLS Recorded Livestream plans.

What are the benefits to Instructors?

We know that Instructors provide the ultimate motivation and connection to clubs’ members. LES MILLS Recorded Livestream enables clubs own Instructors to feature in their video on demand playlist. This will provide teaching opportunities for Instructors during the filming process. Ongoing, members will stay connected to their favourite Instructors and once clubs are open will join live classes and other livestream workouts.

What options do I have to livestream?

With your club, Instructors can livestream Les Mills workouts in 2 ways:

  • Livestream: Les Mills Instructors can livestream their club’s regular Les Mills workouts to members through club’s closed platforms / in Club app in accordance with the Livestream terms and conditions.
  • LES MILLS Recorded Livestream: Clubs who have a LES MILLS Content partnership are able to film their own Instructors teaching specific livestream workouts and then store and host these on their own closed platform to build a video on demand (VOD) library for members. Only the LES MILLS Recorded Livestream workouts using royalty free music can be stored.

Livestreaming via your club allows you to teach the latest releases, use original music (if permitted under local music licensing bodies guidelines) and keep members connected to your clubs during lockdown. However, if you've done everything you can and your club isn’t yet set up to livestream, there is a small collection of workouts that will be available on YouTube during lockdown for Instructors to teach on their own channels.