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Acquisition & retention

All Topics Instructor insights Fitness trends Acquisition & retention Case studies Research Audience insights Club of the month
Meet the MVPs: Why Most Valuable Participants are the new power players in club growth

Meet the MVPs: Why Most Valuable Participants are the new power players in club growth

New global research analysing 2.6 million member journeys uncovers how Most Valuable Participants (MVPs) are the key to unlocking higher retention, referrals, and revenue for fitness facilities
All Topics Instructor insights Fitness trends Acquisition & retention Case studies Research Audience insights Club of the month

MOST RECENT

All Acquisition & retention Articles

Beyond ChatGPT: How clubs can attract high-value members with AI
Beyond ChatGPT: How clubs can attract high-value members with AI
Inside Martin Seibold’s bold strategy to grow LifeFit Group by 79% in four years
Inside Martin Seibold’s bold strategy to grow LifeFit Group by 79% in four years
Video: Martin Seibold on how clubs can win with circuit training in 2025
Video: Martin Seibold on how clubs can win with circuit training in 2025
Introducing LES MILLS CEREMONY: A seamless boutique solution to turbocharge your timetable
Introducing LES MILLS CEREMONY: A seamless boutique solution to turbocharge your timetable
Peak performance: How to keep members sweet when your club’s at full capacity
Peak performance: How to keep members sweet when your club’s at full capacity
The secret to boosting new member attendance 200% this January
The secret to boosting new member attendance 200% this January
Video: Science reveals the secret to sustained fitness success
Video: Science reveals the secret to sustained fitness success
Infographic: How to build retention-boosting habits
Infographic: How to build retention-boosting habits
Infographic: How Pilates is powering club growth
Infographic: How Pilates is powering club growth
Pilates reimagined: A fresh take on the timeless training style
Pilates reimagined: A fresh take on the timeless training style
BODYCOMBAT 100: Inspire your club’s members with an epic event
BODYCOMBAT 100: Inspire your club’s members with an epic event
7 top tips for creating a killer class timetable
7 top tips for creating a killer class timetable
Video: Retention Guru reveals the member loyalty driver most clubs overlook
Video: Retention Guru reveals the member loyalty driver most clubs overlook
Infographic: The power of community in clubs
Infographic: The power of community in clubs
5 clubs striking gold with innovative approaches to strength workouts
5 clubs striking gold with innovative approaches to strength workouts
Video: The smart strategy for sustainable club growth
Video: The smart strategy for sustainable club growth
6 tips to optimize club footfall and drive more members into your studio
6 tips to optimize club footfall and drive more members into your studio
How to create killer content for your club's socials
How to create killer content for your club's socials
Brave new workout world: Retention Guru Dr Paul Bedford explains why clubs will never be the same again
Brave new workout world: Retention Guru Dr Paul Bedford explains why clubs will never be the same again
Major gains: How clubs can leverage the strength trend to drive growth
Major gains: How clubs can leverage the strength trend to drive growth
Hot and heavy: A new take on strength training
Hot and heavy: A new take on strength training
8 steps to set your club up for January success
8 steps to set your club up for January success
Infographic: Gen Z and Omnifitness
Infographic: Gen Z and Omnifitness
5 ways to win Gen Z gym members by hacking influencer culture
5 ways to win Gen Z gym members by hacking influencer culture
Introducing LES MILLS SHAPES: The bang-on-trend boutique workout lighting up timetables
Introducing LES MILLS SHAPES: The bang-on-trend boutique workout lighting up timetables
BODYBALANCE 100: Inspire your club’s members with an epic event
BODYBALANCE 100: Inspire your club’s members with an epic event
How can data-backed workouts help clubs win younger audiences hungry for results?
How can data-backed workouts help clubs win younger audiences hungry for results?
Introducing: A training breakthrough to inspire the next generation of club members
Introducing: A training breakthrough to inspire the next generation of club members
How can clubs convert digital fitness fans into members?
How can clubs convert digital fitness fans into members?
How will indoor cycling fare in 2023?
How will indoor cycling fare in 2023?
The January rush: How to set your club up for success
The January rush: How to set your club up for success
Is it time for clubs to ditch digital workouts?
Is it time for clubs to ditch digital workouts?
Create killer events your members will love in 5 simple steps
Create killer events your members will love in 5 simple steps
How to reap the rewards of the September fitness surge
How to reap the rewards of the September fitness surge
What's the best-kept secret for driving member motivation?
What's the best-kept secret for driving member motivation?
This marketing hack helps clubs win more members – and keep them
This marketing hack helps clubs win more members – and keep them
Motivating members: Three ways clubs can outdo digital rivals
Motivating members: Three ways clubs can outdo digital rivals
How to nail new member onboarding
How to nail new member onboarding
Member referrals: 8 surefire steps for clubs to win new joiners
Member referrals: 8 surefire steps for clubs to win new joiners
Can 2022 be the year gyms make a quantum leap?
Can 2022 be the year gyms make a quantum leap?
6 key plays to bridge the gap between live and digital fitness
6 key plays to bridge the gap between live and digital fitness
Winning in the new age of fitness: Top 8 takeaways from IHRSA 2021
Winning in the new age of fitness: Top 8 takeaways from IHRSA 2021
How your club can smash the New Year sales rush
How your club can smash the New Year sales rush
The power of challenges to reinvigorate your club
The power of challenges to reinvigorate your club
Unstoppable: How to ramp up your club’s recovery
Unstoppable: How to ramp up your club’s recovery
Your new secret weapon to turbocharge membership growth
Your new secret weapon to turbocharge membership growth
8 ways clubs can convert digital fitness fans into members
8 ways clubs can convert digital fitness fans into members
Nailing your club’s digital content strategy – avoid these common mistakes
Nailing your club’s digital content strategy – avoid these common mistakes
Will digital fitness stop club members coming back in 2021?
Will digital fitness stop club members coming back in 2021?
The fastest way to get your club back to full fitness
The fastest way to get your club back to full fitness
Coronavirus: How to relaunch your club
Coronavirus: How to relaunch your club
COVID and beyond: 9 tips for winning with livestream
COVID and beyond: 9 tips for winning with livestream
World United: The global fitness event to turbocharge your club’s relaunch
World United: The global fitness event to turbocharge your club’s relaunch
The secret weapon for growing your club's membership
The secret weapon for growing your club's membership
Digital workouts – and 7 other ways to drive revenue through group fitness
Digital workouts – and 7 other ways to drive revenue through group fitness
Online to offline: How clubs are doubling down on digital
Online to offline: How clubs are doubling down on digital
Coronavirus: How to keep your club’s members engaged
Coronavirus: How to keep your club’s members engaged
The most effective way to differentiate your club
The most effective way to differentiate your club
8 ways design dictates the success of your health club
8 ways design dictates the success of your health club
New global report sets out the hottest workout trends
New global report sets out the hottest workout trends
How your club can capitalise on the boom in workplace wellness
How your club can capitalise on the boom in workplace wellness
Survival of the fittest: How to reinvent your gym brand
Survival of the fittest: How to reinvent your gym brand
HIIT Crimes: How clubs are getting it wrong
HIIT Crimes: How clubs are getting it wrong
Why Instructors are your club's biggest social media asset
Why Instructors are your club's biggest social media asset
Mind the fitness gap – the fatal mistake clubs make with their marketing
Mind the fitness gap – the fatal mistake clubs make with their marketing
The power of challenges to motivate members
The power of challenges to motivate members
Five ways technology can help you create a world-class gym experience for your members
Five ways technology can help you create a world-class gym experience for your members
How Immersive injects new life into fitness studios
How Immersive injects new life into fitness studios
How to start new club members so they stay for the long-term
How to start new club members so they stay for the long-term
How growing your club can change the world
How growing your club can change the world
How to give your club the crucial sales edge with group exercise
How to give your club the crucial sales edge with group exercise
New fitness research reveals the surprising secret to long-term member loyalty
New fitness research reveals the surprising secret to long-term member loyalty
How Portugal's most successful chain used virtual to turbocharge its group fitness
How Portugal's most successful chain used virtual to turbocharge its group fitness
Is the rise of virtual fitness threatening live classes?
Is the rise of virtual fitness threatening live classes?
Why the next big thing in fitness needn't cost a fortune
Why the next big thing in fitness needn't cost a fortune
3 tips to get your cycle timetable fully firing
3 tips to get your cycle timetable fully firing
The real reason why people choose a health club
The real reason why people choose a health club
The sure-fire strategy for packing your cycle studio
The sure-fire strategy for packing your cycle studio