Les Mills - Acquisition & retention

Pilates reimagined: A fresh take on the timeless training style

Pilates reimagined: A fresh take on the timeless training style

LES MILLS PILATES™ re-imagines the classic training style in an exciting new format to help clubs attract younger members with a boutique offering. The team behind the program explain what clubs can expect.

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All Acquisition & retention Articles

Video: Martin Seibold on how clubs can win with circuit training in 2025

Video: Martin Seibold on how clubs can win with circuit training in 2025

Introducing LES MILLS CEREMONY: A seamless boutique solution to turbocharge your timetable

Introducing LES MILLS CEREMONY: A seamless boutique solution to turbocharge your timetable

Peak performance: How to keep members sweet when your club’s at full capacity

Peak performance: How to keep members sweet when your club’s at full capacity

The secret to boosting new member attendance 200% this January

The secret to boosting new member attendance 200% this January

Video: Science reveals the secret to sustained fitness success

Video: Science reveals the secret to sustained fitness success

Infographic: How to build retention-boosting habits

Infographic: How to build retention-boosting habits

Infographic: How Pilates is powering club growth

Infographic: How Pilates is powering club growth

BODYCOMBAT 100: Inspire your club’s members with an epic event

BODYCOMBAT 100: Inspire your club’s members with an epic event

7 top tips for creating a killer class timetable

7 top tips for creating a killer class timetable

Video: Retention Guru reveals the member loyalty driver most clubs overlook

Video: Retention Guru reveals the member loyalty driver most clubs overlook

Infographic: The power of community in clubs

Infographic: The power of community in clubs

5 clubs striking gold with innovative approaches to strength workouts

5 clubs striking gold with innovative approaches to strength workouts

Video: The smart strategy for sustainable club growth

Video: The smart strategy for sustainable club growth

6 tips to optimize club footfall and drive more members into your studio

6 tips to optimize club footfall and drive more members into your studio

How to create killer content for your club's socials

How to create killer content for your club's socials

Brave new workout world: Retention Guru Dr Paul Bedford explains why clubs will never be the same again

Brave new workout world: Retention Guru Dr Paul Bedford explains why clubs will never be the same again

Major gains: How clubs can leverage the strength trend to drive growth

Major gains: How clubs can leverage the strength trend to drive growth

Hot and heavy: A new take on strength training

Hot and heavy: A new take on strength training

8 steps to set your club up for January success

8 steps to set your club up for January success

Infographic: Gen Z and Omnifitness

Infographic: Gen Z and Omnifitness

5 ways to win Gen Z gym members by hacking influencer culture

5 ways to win Gen Z gym members by hacking influencer culture

Introducing LES MILLS SHAPES: The bang-on-trend boutique workout lighting up timetables

Introducing LES MILLS SHAPES: The bang-on-trend boutique workout lighting up timetables

BODYBALANCE 100: Inspire your club’s members with an epic event

BODYBALANCE 100: Inspire your club’s members with an epic event

How can data-backed workouts help clubs win younger audiences hungry for results?

How can data-backed workouts help clubs win younger audiences hungry for results?

Introducing: A training breakthrough to inspire the next generation of club members

Introducing: A training breakthrough to inspire the next generation of club members

How can clubs convert digital fitness fans into members?

How can clubs convert digital fitness fans into members?

How will indoor cycling fare in 2023?

How will indoor cycling fare in 2023?

The January rush: How to set your club up for success

The January rush: How to set your club up for success

Is it time for clubs to ditch digital workouts?

Is it time for clubs to ditch digital workouts?

Create killer events your members will love in 5 simple steps

Create killer events your members will love in 5 simple steps

How to reap the rewards of the September fitness surge

How to reap the rewards of the September fitness surge

What's the best-kept secret for driving member motivation?

What's the best-kept secret for driving member motivation?

This marketing hack helps clubs win more members – and keep them

This marketing hack helps clubs win more members – and keep them

Motivating members: Three ways clubs can outdo digital rivals

Motivating members: Three ways clubs can outdo digital rivals

How to nail new member onboarding

How to nail new member onboarding

Member referrals: 8 surefire steps for clubs to win new joiners

Member referrals: 8 surefire steps for clubs to win new joiners

Can 2022 be the year gyms make a quantum leap?

Can 2022 be the year gyms make a quantum leap?

6 key plays to bridge the gap between live and digital fitness

6 key plays to bridge the gap between live and digital fitness

Winning in the new age of fitness: Top 8 takeaways from IHRSA 2021

Winning in the new age of fitness: Top 8 takeaways from IHRSA 2021

How your club can smash the New Year sales rush

How your club can smash the New Year sales rush

The power of challenges to reinvigorate your club

The power of challenges to reinvigorate your club

Unstoppable: How to ramp up your club’s recovery

Unstoppable: How to ramp up your club’s recovery

Your new secret weapon to turbocharge membership growth

Your new secret weapon to turbocharge membership growth

8 ways clubs can convert digital fitness fans into members

8 ways clubs can convert digital fitness fans into members

Nailing your club’s digital content strategy – avoid these common mistakes

Nailing your club’s digital content strategy – avoid these common mistakes

Will digital fitness stop club members coming back in 2021?

Will digital fitness stop club members coming back in 2021?

The fastest way to get your club back to full fitness

The fastest way to get your club back to full fitness

Coronavirus: How to relaunch your club

Coronavirus: How to relaunch your club

COVID and beyond: 9 tips for winning with livestream

COVID and beyond: 9 tips for winning with livestream

World United: The global fitness event to turbocharge your club’s relaunch

World United: The global fitness event to turbocharge your club’s relaunch

The secret weapon for growing your club's membership

The secret weapon for growing your club's membership

Digital workouts – and 7 other ways to drive revenue through group fitness

Digital workouts – and 7 other ways to drive revenue through group fitness

Online to offline: How clubs are doubling down on digital

Online to offline: How clubs are doubling down on digital

Coronavirus: How to keep your club’s members engaged

Coronavirus: How to keep your club’s members engaged

The most effective way to differentiate your club

The most effective way to differentiate your club

8 ways design dictates the success of your health club

8 ways design dictates the success of your health club

New global report sets out the hottest workout trends

New global report sets out the hottest workout trends

How your club can capitalise on the boom in workplace wellness

How your club can capitalise on the boom in workplace wellness

Survival of the fittest: How to reinvent your gym brand

HIIT Crimes: How clubs are getting it wrong

HIIT Crimes: How clubs are getting it wrong

Why Instructors are your club's biggest social media asset

Why Instructors are your club's biggest social media asset

Mind the fitness gap – the fatal mistake clubs make with their marketing

Mind the fitness gap – the fatal mistake clubs make with their marketing

The power of challenges to motivate members

The power of challenges to motivate members

Five ways technology can help you create a world-class gym experience for your members

Five ways technology can help you create a world-class gym experience for your members

How Immersive injects new life into fitness studios

How Immersive injects new life into fitness studios

How to start new club members so they stay for the long-term

How to start new club members so they stay for the long-term

How growing your club can change the world

How growing your club can change the world

How to give your club the crucial sales edge with group exercise

How to give your club the crucial sales edge with group exercise

New fitness research reveals the surprising secret to long-term member loyalty

New fitness research reveals the surprising secret to long-term member loyalty

How Portugal's most successful chain used virtual to turbocharge its group fitness

How Portugal's most successful chain used virtual to turbocharge its group fitness

Is the rise of virtual fitness threatening live classes?

Is the rise of virtual fitness threatening live classes?

Why the next big thing in fitness needn't cost a fortune

Why the next big thing in fitness needn't cost a fortune

3 tips to get your cycle timetable fully firing

3 tips to get your cycle timetable fully firing

The real reason why people choose a health club

The real reason why people choose a health club

The sure-fire strategy for packing your cycle studio

The sure-fire strategy for packing your cycle studio